The Influence of Millennials on the USA Coffee Culture

The United States has become the largest consumer of coffee across the globe.

The widespread of chains such as Starbucks and their popularity among millennials helped develop the modern American coffee culture and in the last years the consumers of coffee are getting younger and younger, starting at 14 years of age for the youngest Millennials. The coffee craze is also starting earlier in life.
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Specialty Coffee: 3 Reasons To Explain To your Customers

Customers often ask “Is it worth to pay extra for just a cup of coffee?”
Many customers ignore the fact that a cup of specialty coffee has much more value than they may see it on the outside. It’s a work of a collective craftsmanship which has a lot of hard work behind the scene. So,  your customers should understand what they are paying for, when they are enjoying a cup of ‘expensive’ coffee.

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Turkish Coffee Culture: An Intangible Cultural Heritage

Turkey has a long-established coffee culture with a rich history that has become ingrained in many elements of Turkish culture. Deemed so important in 2013 UNESCO inscribed Turkish coffee culture and tradition into the list of Intangible Cultural Heritage of Humanity.
Consumption of coffee in Turkey for 2017 was still relatively low compared to many European countries but Turkey has experienced a growth in many coffee shop chains over recent years, including the global giant Starbucks and its competitors.

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Luckin’s Business Model: A Disruptive Innovation? (part 2)

In China, some market conditions are different. A low number of coffee shops compared to the population, especially in large towns, and the boost in coffee consumption (at two-digits) in particular out of home.

The hot coffee delivery is, therefore, a new opportunity to satisfy the large coffee demand.

At the moment, there is no available data to see if the delivery system will be appreciated by customers, the fact is that the giant coffee chain Starbucks is also moving towards signing a partnership with Alibaba, China’s largest online retailer, to launch delivery services in September. The new deal will see Starbucks integrate a “virtual store” in online shopping and payment apps.
The hot coffee delivery model, launched by the Chinese company Luckin, is fueling the debate among operators: May this new model change coffee habits?

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Luckin and the Hot Coffee Delivery Model (part 1)

As explained by Qian Zhiya, Luckin Coffee founds its business model starting from some weak points of coffee shops in China: high prices and lack of presence. “In western countries, the price of a cup of coffee consists of only 1/1,000 of people’s monthly income. In contrast, it is almost 1/100 for people living in China”. “Also, the number of coffee shops in the mainland is very limited. As opposed to Taiwan, where the population of 23.5 million enjoys over 5,000 CITY CAFE shops (a brand launched by 7-Eleven), there are only 300 Starbucks stores in Beijing, a city populated with 29 million people”. Find out more about Luckin.

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