Category: Markets & Figures

Utilizing Consumer Data to Inform Coffee Brand’s Marketing Strategies. Tips for SMEs

Utilizing Consumer Data to Inform Coffee Brand’s Marketing Strategies. Tips for SMEs

Consumer data can help Small and Medium Enterprises get to know consumers and improve their coffee brand’s marketing strategy. This is more important than ever before, as coffee brands likely faces stiff competition on social media and other digital platforms. However, utilizing consumer data can be tricky. Companies usually collect more data than they need, and it’s easy to get

Europe post-pandemic and the future of coffee away from home

Europe and the future of coffee away from home (after Covid19)

Several months after the onset of the Covid-19 pandemic, numerous economic activities, related to the out-of-home market, have been affected by a reduction in customer numbers and more restrictive regulations in terms of space and opening hours, with a consequent loss of turnover. Following a brief recovery during the summer months, the situation has far from recovered, and analysts predict

The impacts of the COVID-19 pandemic on Brazilian coffee exports. A BSCA interview

The impacts of the COVID-19 pandemic on Brazilian coffee exports. A BSCA interview

Director of BSCA, an association of specialty coffee producers, says that Brazilian coffee has complied with coronavirus and sustainability protocols; beyond the record crop, the production has high quality. Even with the coronavirus pandemic hindering business, closing borders, and negatively impacting economies around the world, business involving Brazilian coffee has been showing excellent numbers in recent months. In July, the

Covid-19 continues to affect coffee supply chain

covid-19-continues-to-affect-coffee-supply-chain

The COVID-19 pandemic, according to the exporting countries, will continue to affect coffee supply chains. Farmers and producers expect to experience prolonged labor shortages, increased production costs, diminished infrastructure, and a reduction in commitments from buyers. Learn more about the crisis in the Out-of-home segment A recently survey between 16 exporters countries by the ICO has attributed the increased volatility