10/03/2021 – 13/03/2021 all-day
Fiera MIlano RHO, Room 8-12
Fiera Milano | Rho
20017 Rho MI
Organizative department

Venditalia 2020

Venditalia is the benchmark trade fair for international Vending in terms of exhibitors and visitors number and square metres occupied and is therefore the reference point for the market and the biggest event linking supply and demand.

In 1998, the first edition was held in Genoa and since then the exhibition confirms numbers growing.

Venditalia allows exhibitors from all over the world to present a preview of the products, the most innovative technology and the latest in the industry.
With a turnover of almost € 4 billion (€ 3.94 billion) and over 12 billion total consumptions, the market for automatic distribution of food and beverages and portioned coffee (capsules and pods) in Italy has ended 2018 with 4.7% growth compared to 2017. This is what emerges from the latest CONFIDA sector study, carried out in collaboration with Accenture. Coffee is the most consumed product of the automatic industry, with 86% of heat volumes, which correspond to 2.8 billion consumptions (+1.68 compared to 2017). But what is most striking are the consumption areas: with 12 thousand machines installed in 2018 alone, in Italy there are now 822,175 vending machines installed, a record that in addition to putting Italy first, followed by France and Germany, places the Automatic Distribution at the top of the distribution and sales channels to the final consumer: a figure that also beats all sale and consumption stores of the large-scale retail channel put together, to give an example.