Coffee Industry News: Market Growth, Tariffs, Brand Funding

Global Coffee Market Projected to Hit $238.99 Billion by 2031

The **global coffee market** is expected to grow from USD 185.69 billion in 2026 to USD 238.99 billion by 2031, at a **CAGR of 5.18%**. Key drivers include rising demand for **premium and ready-to-drink (RTD) coffee**, sustainability focus, and traceable sourcing. The RTD segment alone is forecasted to expand from USD 26.19 billion in 2026 to USD 34.16 billion by 2031 at a 5.46% CAGR, fueled by convenient beverages and functional ingredients. (PRNewswire, 27 January 2026)

Brazil’s Soluble Coffee Sector Pushes for US Tariff Exemptions

Brazil’s **soluble coffee industry** continues facing a 50% tariff from the US, excluded from exemptions granted to other coffee exports in November 2025. ABICS director Aguinaldo Jose de Lima highlighted the discrepancy, noting flavored instant coffee received relief while regular did not. The association collaborates with the National Coffee Association to argue the tariff harms both Brazilian and American interests, amid Brazil’s record US$15.6 billion coffee exports in 2025. (Global Coffee Report, 28 January 2026)

NOWWA COFFEE Secures Series C Funding as Fourth Brand Hits 10,000 Stores

**NOWWA COFFEE**, the fourth Chinese coffee brand to surpass 10,000 stores, completed hundreds of millions of yuan in Series C financing led by Legend Capital and others. Operating over 10,000 outlets across 300+ cities in China, Southeast Asia, and Australia, the brand emphasizes a ‘store-in-store’ model integrated into convenience stores, with strong takeaway sales. (36Kr, 27 January 2026)

Starbucks Tackles Supply Chain Shortages with AI and Supplier Reforms

**Starbucks** grapples with persistent supply chain issues causing shortages of essentials like milk and pastries, linked to outdated technology and fragmented suppliers. CEO Brian Niccol prioritizes fixes in his turnaround plan, as multiple CEOs have cited stock problems for lost sales. The company schedules its Q1 FY2026 earnings call today. (The Japan Times, 28 January 2026; Starbucks Investor Relations, 28 January 2026)

Disclaimer: This press review reports data and trends from third-party published sources. CoffeeBI is not responsible for the accuracy of the figures or the content of the original articles. For further insights or tailored analysis on the topic, feel free to contact CoffeeBI.