Global Coffee Prices Surge, Tech Innovations Debut at WBC, US Consumption Trends

Global Coffee Prices Climb Amid Supply Concerns

Coffee prices surged on September 11, 2025, with Arabica futures rising due to tightening supplies, particularly from major exporters Brazil and Vietnam. On the ICE exchange, Robusta coffee for November delivery reached 4,466 USD/ton, while Arabica for December delivery also increased significantly. Despite a slight domestic price decrease in Vietnam’s Central Highlands, global prices remain elevated driven by supply fears and tariff concerns impacting Brazilian exports. Arabica futures rose to $3.92 per pound, the highest since May 2024, as certified stocks declined to their lowest level in over a year. Analysts expect coffee prices to continue trading above $3.90 per pound through the end of the quarter, with forecasts indicating a rise to around $4.33 per pound within the next year (Trading Economics, 10-11 September 2025; baodanang.vn, 11 September 2025; Tridge, 11 September 2025).

BibeCoffee Technology Debuts at World Barista Championship

For the first time, BibeCoffee’s IoT telemetry technology will be embedded in the espresso machines used by competitors at the World Barista Championship held at Host Milano. This innovation enables real-time data collection and analysis on espresso extraction parameters, aiming to improve consistency and performance during the competition. The integration highlights the growing role of smart technology in professional coffee preparation and quality control (GCR Magazine, 11 September 2025).

US Coffee Consumption Trends Show Stability and Growth in Specialty

The Fall 2025 National Coffee Data Trends report by the National Coffee Association reveals that 66% of American adults drink coffee daily, maintaining coffee’s position as a leading beverage choice after bottled water. Specialty coffee consumption has grown notably, with 48% of adults reporting specialty coffee intake in the past day, up from 37% in 2021. Drip brewing remains the most popular preparation method at 38%, while instant and ready-to-drink coffees are also gaining traction. Seasonal increases in cold and iced coffee consumption reflect shifting preferences during warmer months (National Coffee Association, 11 September 2025).

Functional Coffee Market Expands with New Product Launches in North America

The North American functional coffee market continues to grow, with key brands launching products targeting wellness and cognitive benefits. Starbucks and Nestlé introduced adaptogen-infused coffee pods designed to promote stress relief and focus. Other companies such as Bulletproof and Super Coffee expanded their portfolios with ready-to-drink blends enhanced with probiotics and collagen. This trend reflects rising consumer demand for multi-benefit coffee beverages combining energy with health attributes (OpenPR, 11 September 2025).