Coffee Market Tightens as US Tariffs Hit and Vietnam Sets Export Records

US Coffee Tariffs Deepen Supply Chain Strain

Importers and roasters in the US coffee market are facing increasing challenges as tariffs ranging from 10% to 50% on major coffee-producing countries are fully impacting the domestic green coffee supply. Importers report that these tariffs, which must be paid upfront before customs release, have forced a reduction in purchasing volumes, leading to a sharp decline in spot coffee inventory. This situation has escalated costs for roasters and importers alike, who operate on very thin margins, intensifying pressure across the supply chain (Daily Coffee News, 14 October 2025).

Vietnamese Coffee Exports Reach Record Highs

Vietnam’s coffee sector is experiencing a historic milestone with export earnings surpassing USD 7 billion in the first nine months of 2025, projected to exceed USD 8 billion by year-end. The country is on track to export approximately 1.6 million tons of coffee this year. Despite recent fluctuations, domestic coffee prices have maintained a strong range of 113,700 to 114,600 VND/kg, signaling robust market demand amid global coffee scarcity (VAN, 15 October 2025; Baonghean, 15 October 2025).

Innovations in Coffee Machine Technology Enhance Personalization

SEB Professional highlights advancements in fully automatic coffee machines that cater to growing consumer demand for personalized beverages. Their machines, such as the WMF espresso NEXT and Schaerer models, combine traditional espresso craftsmanship with automation to ensure consistent quality while allowing customization. Features include dual milk containers enabling different milk options and adjustable parameters for barista creativity. This technology addresses trends driven by Generation Z’s preference for creativity, health-conscious ingredients, and functional beverages enriched with vitamins or proteins (Global Coffee Report, 15 October 2025).