Coffee Industry Daily Press Review – Nov 10, 2025
Timor-Leste Coffee Association Expands in China
Timor-Leste’s coffee association has deepened its presence in the Chinese market by participating in the China International Import Expo (CIIE), showcasing its specialty beans and strengthening trade relationships with Chinese buyers. The move is part of a broader strategy to diversify export markets and increase visibility for Timor-Leste’s high-quality coffee. The association is focusing on direct partnerships and premium branding to appeal to China’s growing specialty coffee segment (City News Service, November 10, 2025).
Ptora Launches Boutique Local Coffee Series
Ptoro Farm has launched CASTA, a new boutique coffee series dedicated to local production and artisanal quality. The launch marks Ptora’s expansion into the specialty coffee category, emphasizing traceability and regional identity. The series is positioned as a premium offering for discerning consumers and specialty cafes (The Jerusalem Post, November 10, 2025).
Dr.Coffee Castle Sponsors PCA Shanghai 2025
Dr.Coffee Castle served as the official sponsor of the 2025 Professional Coffee Athletics (PCA) Shanghai event, presenting its Castle series of fully automatic coffee machines. The machines featured smart extraction systems, advanced milk frothing technology, and multi-bean hopper options, drawing significant interest from industry professionals. The event highlighted the integration of technology and specialty coffee culture in commercial settings (GlobeNewswire, November 9, 2025).
Indonesia and South Korea Sign Coffee Marketing Deal
The Indonesian Trade Representative in South Korea and the Goyang City Government signed a memorandum of understanding to boost Indonesian coffee marketing in South Korea. The agreement includes plans to develop Goyang as a coffee distribution hub by 2028, with Indonesia as the first partner country. The initiative aims to increase Indonesian coffee exports and strengthen trade ties between the two nations (ANTARA News, November 10, 2025).
Sector Regulation: US Senate Pushes Back on Coffee Tariffs
Senator Catherine Cortez Masto introduced the No Coffee Tax Act, aiming to eliminate the 50% tariff on imported coffee beans imposed by the Trump administration. The bill responds to a 40% year-over-year increase in coffee prices, which businesses and consumers attribute to the tariffs. The Supreme Court is currently reviewing the legality of the tariff policy, with a decision expected soon (KFOX TV, November 8, 2025).