Coffee Industry News: February 9, 2026 Review

Starbucks Offers Free Coffee to Launch New Brews

**Starbucks** kicks off promotions with free coffee on February 9, celebrating new brews and bakery items to drive customer traffic in a competitive market. This move targets boosted sales amid ongoing industry challenges. (worldcoffeebeans.com, February 9, 2026)

Luckin Coffee Shifts to Premium with Origin Flagship

**Luckin Coffee** opens its Origin Flagship in Shenzhen, China, moving beyond value pricing to offer premium pourover and cold brew drinks using beans from Brazil, Ethiopia, and Yunnan Province. The two-storey venue marks the chain’s 30,000th global location as it eyes US expansion and potential Costa Coffee acquisition. (gcrmag.com, February 9, 2026)

India Budget May Hike Machine-Brewed Coffee Costs

India’s 2026 Budget proposes withdrawing duty concessions on imported coffee machines, potentially raising costs for machine-brewed coffee in cafes and impacting pricing strategies nationwide. Cafes relying on such equipment face operational adjustments. (worldcoffeebeans.com, February 9, 2026)

Coffee Prices Dip to 294 USd/Lbs Amid Supply Outlook

Arabica coffee futures hit 294 USd/Lbs on February 6, down 4.67% daily and 21.69% monthly, as improved Brazilian supply prospects offset shortages. Forecasts predict trading at 288.60 USd/Lbs by quarter-end. (tradingeconomics.com, February 9, 2026)

Disclaimer: This press review reports data and trends from third-party published sources. CoffeeBI is not responsible for the accuracy of the figures or the content of the original articles. For further insights or tailored analysis on the topic, feel free to contact CoffeeBI.