Coffee Industry Press Review – Nov 22, 2025
Trump Scraps 40% Tariff on Brazilian Coffee
Global coffee prices plunged sharply on November 22 after US President Donald Trump signed an executive order eliminating the 40% tariff on Brazilian agricultural imports, including green coffee beans. The move is expected to ease supply constraints and lower retail prices in the US, where coffee inflation surged in recent months. Brazil, the world’s largest coffee producer, supplies over a third of US green coffee imports. The tariff rollback is backdated to November 13 and may result in refunds for duties already paid. Traders note that while the immediate market reaction was a sell-off, global supply shortages and low inventories remain a key support for prices. (Perfect Daily Grind, 21 Nov 2025; The Daily Record, 21 Nov 2025; Haliocoffee, 22 Nov 2025)
Starbucks and Tata Starbucks Launch Farmer Support Partnership in India
Starbucks Coffee Company and Tata Starbucks announced a new Farmer Support Partnership (FSP) aimed at strengthening India’s coffee value chain. The initiative will establish technical “model farms” to test sustainable farming practices, share knowledge on innovative agronomy, and distribute one million high-yield Arabica seedlings to Indian farmers over the next five years. The partnership is part of a broader strategy to increase farm profitability, climate resilience, and coffee quality in India, a rapidly growing specialty coffee market. (The Tribune India, 22 Nov 2025)
Elektra Unveils New Espresso Machines for Cafes and Home Use
Italian espresso equipment manufacturer Elektra has launched a new line of machines featuring advanced digital controls and contemporary design, targeting both professional cafes and home users. The updated models emphasize ease of use, energy efficiency, and integration with modern coffee shop workflows. This expansion reflects ongoing innovation in the coffee equipment sector, driven by demand for smarter, more sustainable solutions. (Daily Coffee News by Roast Magazine, 22 Nov 2025)
Brazilian Coffee Production Forecast for 2026/27
Safras & Mercado predicts Brazil’s 2026/27 coffee output will rise to 71 million bags, with Arabica production expected to increase by 21.8% to 46.7 million bags, while Robusta output is forecast to decline by 6% to 24.3 million bags. The outlook reflects improved weather conditions and investment in large-scale farm development, including a recent $187 million investment by Santos & Dia and Ruiz Coffee. (Perfect Daily Grind, 21 Nov 2025)
Vietnam’s Coffee Exports Surge in 2025
Vietnam shipped 1.3 million tonnes of coffee by October 2025, earning $7.41 billion—a 61.8% year-on-year increase. The growth is attributed to higher-quality processing and expanded market reach. However, recent floods and landslides in Vietnam’s coffee-growing regions have raised concerns about potential supply disruptions, particularly for Robusta. (Perfect Daily Grind, 21 Nov 2025)
Nestlé Invests £28 Million in UK Nescafé Plant
Nestlé has announced a £28 million investment in its Dalston Nescafé plant in the UK, including a £17.5 million mixing plant and £10.7 million for two new packing lines. The upgrades will enhance efficiency, sustainability, and reduce manual labor, with new lines capable of producing 60,000 sachets per hour using recyclable packaging. (Perfect Daily Grind, 21 Nov 2025)
Trump Maintains Tariffs on Brazilian Instant Coffee
While tariffs on green and roasted coffee from Brazil have been lifted, the US maintains its 40% tariff on Brazilian instant coffee. This could impact Brazil’s market share in the US instant coffee segment, as local producers may gain a competitive advantage. (Stabroek News, 22 Nov 2025)