Coffee Prices Surge in Vietnam Amid US Tariff Relief Hopes

Vietnam Coffee Prices Rise Sharply on Strong Crop Prospects

Vietnamese coffee prices increased significantly today, with rates climbing by 2,000 to 2,500 VND/kg to reach 113,500 – 114,500 VND/kg. This surge reflects optimism about the 2025-2026 coffee crop, expected to be the largest in four years, forecasted at 1.76 million tons thanks to favorable weather and increased farmer investment. Regional prices in Lam Dong, Dak Lak, and Gia Lai provinces all posted notable gains. Meanwhile, global Arabica prices declined on the New York and Brazilian exchanges, with December 2025 contracts falling by over 1.8% (Baonghean.vn, 24 September 2025).

US Coffee Industry Pushes for Tariff Exemption

The US coffee sector is seeking relief from recent tariffs imposed on imports from Brazil and other major coffee producers after January 2025. The newly introduced ‘No Coffee Tax Act’ aims to exempt coffee from these tariffs, which have increased costs for roasters, operators, and consumers. This bipartisan legislative effort offers hope for easing supply chain pressures and stabilizing prices in the American market (World Coffee Portal, 24 September 2025).

Protein Coffee Emerges as a Key Wellness Trend

Protein-supplemented coffee, or ‘proffee,’ continues gaining traction in the US, aligning with growing consumer interest in health and wellness. Major brands like Starbucks, Peet’s Coffee, and Dutch Bros have launched protein coffee products, targeting fitness enthusiasts seeking functional beverages. Peet’s Coffee recently introduced a Vitality Menu featuring protein-enriched lattes crafted with Bob’s Red Mill Whey Protein Powder in flavors like vanilla, golden, and matcha. Industry experts anticipate this trend will expand globally and evolve with additional functional ingredients such as vitamins and coconut water (Global Coffee Report, 24 September 2025).

Film Premiere Highlights Coffee Industry Challenges

Kevin Anderson’s new film, “The Future of Coffee,” premiered today, addressing risks facing coffee production and consumption. The documentary aims to raise awareness about sustainability and market uncertainties impacting consumers and producers worldwide (UMass Communication, 24 September 2025).