Out-of-Home Coffee Consumption Analysis

Tailored B2B market intelligence for out-of-home coffee markets, with data on Kgs, value, trends, and channel splits.

Market intelligence

How deep is your analysis?

The CoffeeBI Pyramid helps you decide how deep you want to go into a coffee market: from a total country sizing at Level A down to selected micro-niches at Level E, with clear splits by Home vs Out of Home, HORECA vs Non-HORECA, and channel details.

5 Levels of analysis, from total market size to micro-niche insights.

4 Coffee types covered: Beans, Roast & Ground, Instant & Soluble, Portioned.

2 Reading dimensions for each level: volume (tons) and value (million euros).

Explore the levels Compare all options

Level A Level B Level C Level D Level E

From total market to micro-niches CoffeeBI starts from the total coffee market of a country, then moves into Home vs Out of Home, HORECA vs Non-HORECA, and deeper channel or micro-segment views when needed.

From total coffee market to micro-niches

The CoffeeBI Pyramid structures the coffee market from Level A to Level E: starting from the total market of a country, then splitting Home vs Out of Home, HORECA vs Non-HORECA, channels such as Coffee Shops, Coffee Services, Offices and Communities, and finally selected micro-niches.

Level A–B

Coffee Market Insight

At Levels A and B, the CoffeeBI Pyramid sizes the total coffee market of a country and then splits it into Home and Out of Home consumption, with the main coffee categories already distinguished.

Estimates the total coffee market of a country at Level A.
Splits the market at Level B into Home vs Out of Home consumption.
Includes the main coffee types: Beans, Roast & Ground, Instant & Soluble, and Portioned.
Provides data both in volume (tons) and in value (million euros, sell-in price).
Offers a solid starting point for understanding the overall size and structure of the market.

Illustrative depth Levels A–B

Scope

Data

Split

Detail

Level C

Deep Coffee Insight

At Level C, the Out of Home coffee market is divided into HORECA and Non-HORECA, providing a clearer understanding of where consumption and value are concentrated.

Builds on Levels A–B, focusing on the Out of Home portion of the coffee market.
Splits Out of Home consumption into HORECA and Non-HORECA.
Keeps the view by coffee type where relevant: Beans, Roast & Ground, Instant & Soluble, Portioned.
Helps identify which macro-segments contribute most in volume and value.
Ideal for companies planning at a sector level rather than only on country totals.

Illustrative depth Level C

Scope

Data

Split

Detail

Level D–E

Country & Micro-Niche Insight

Levels D and E take the analysis deeper by splitting HORECA and Non-HORECA into specific channels and, when needed, into micro-niches that are critical for your strategy.

Breaks HORECA into Coffee Shops and Coffee Services at Level D.
Splits Non-HORECA into Offices and Communities at the same level.
Allows additional micro-niche detail at Level E where strategic opportunities are concentrated.
Supports highly granular country-level opportunity mapping across channels and coffee types.
Designed for precise targeting, portfolio optimisation, and go-to-market strategies.

Illustrative depth Levels D–E

Scope

Data

Split

Detail

What changes from one level to the next?

The analysis becomes progressively more granular: from total market sizing, to Home vs Out of Home, to HORECA vs Non-HORECA, and then to detailed channels and micro-niches.

Deep or Extra Insight for coffee markets

The CoffeeBI Pyramid shows how a coffee market can be analysed from the total country level down to specific micro-niches, combining splits by consumption area, channels, and coffee types.

Levels A–B — total market and Home vs Out of Home.
Level C — HORECA vs Non-HORECA.
Levels D–E — detailed channels and micro-niches.

Element	Coffee Market Insight (A–B)	Deep Coffee Insight (C)	Country & Micro-Niche Insight (D–E)
Total market sizing	Yes (Level A)	Yes	Yes
Home / Out of Home split	Included (Level B)	Included	Included
HORECA / Non-HORECA split	Not included	Included (Level C)	Included
Coffee Shops / Coffee Services	Not included	Not included	Included (Level D)
Offices / Communities	Not included	Not included	Included (Level D)
Micro-niche analysis	Not included	Not included	Available (Level E)
Coffee type split	Beans, Roast & Ground, Instant & Soluble, Portioned	Same split where relevant	Same split, channel-specific
Data format	Volume (tons) & value (million euros, sell-in)	Volume & value	Volume & value

How the insight expands

The logic is cumulative: each level adds a deeper segmentation layer on top of the previous one, moving from the total market size to consumption areas, channels, and finally micro-segments.

Levels A–B — total market and Home vs Out of Home.
Level C — HORECA vs Non-HORECA.
Levels D–E — detailed channels and micro-niches.

A simple decision path

A practical way to position the three options is to align them with how deep you need to go in the CoffeeBI Pyramid.

Coffee Market Insight — “How big is the coffee market?” Start here when you need the total coffee market of a country and the split between Home and Out of Home, with the main coffee types already distinguished.

Deep Coffee Insight — “How is it split by sector?” Move to this level when it becomes important to distinguish between HORECA and Non-HORECA and to understand how coffee flows through these macro-segments.

Country & Micro-Niche Insight — “Where exactly are the opportunities?” Choose this option when decisions rely on detailed channel and micro-niche views, including Coffee Shops, Coffee Services, Offices, Communities, and other specific segments.

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