Data Intelligence for the coffee industry
TURIN – The world’s seventh-biggest coffee roaster, Lavazza, has offered to buy French brand Carte Noire, the French leader in the coffee market, for around 800 million euros in a deal that will reach the company a leadership position in France and the second in Europe. In a offer subjected to approval by the European Commission and French authorities, Lavazza has
FRANCE – The opening of own brand stores has been the distribution strategy of the coffee machine leading companies in recent years. In their stores the coffee roasters can sell their products and communicate their imagine of quality. Recently, the global economic crisis has stopped most of new opening activities and the companies focused more to expand and strengthen their distribution
Which is the Ho.Re.Ca. channel with the best potentiality for kind of coffee machine in France? Find more about the French market.
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In a coffee long tradition country like France, the scenario in terms of coffee machines is almost saturated, with the distribution in the hands of coffee roasters that keep the relation with part of the channel players, above all bars and restaurants. The competitive rivalry is high but the level of concentration of competitors (middle) and the kind of substitute