The New Coffee Trends Set to Dominate the Market in 2019

According to the National Coffee Association (NCA), the percentage of Americans drinking coffee every day has risen from 57% to 62% over the past year. Now that is quite an impressive increase! Another factor that has caused this increase was the media attention surrounding a study on coffee consumption published in the journal Annals of Internal Medicine in August 2017. It was the largest ever study based on coffee and mortality which involved more than 520,000 people in 10 European countries. The results were quite dumbfounding, as it concluded that drinking more coffee could significantly improve a person’s life expectancy.
So what has caused this surge to happen?

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