Business intelligence for the HORECA, OCS & Vending markets
Italy has long been a global icon in the world of coffee, renowned for its espresso culture and sophisticated roasting techniques. While Italy’s coffee production has traditionally focused on roasting imported green coffee beans, recent developments suggest that the country is experimenting with local cultivation, adding a new dimension to its rich coffee heritage. Coffee Varieties and Emerging Trends Italy’s
The story of coffee in the Philippines is rich in history, marked by both prosperity and challenges. Introduced by Spanish colonizers in the late 18th century, the first coffee tree took root in Lipa, Batangas in 1740. This event marked the beginning of a flourishing industry that would soon see the Philippines recognized as a major coffee producer by the
Germany’s coffee culture is incredibly diverse, offering a wide range of preferences, traditions, and rituals across its various regions. This diversity adds to the richness of the coffee experience throughout the Central European country.
Explore the role of the Suez Canal in the Robusta coffee exports, connecting the Mediterranean Sea to the Red Sea and Indian Ocean. Learn about its impact on Southeast Asian coffee exports to Europe. Find out the possible impacts.
Business-to-business (B2B) coffee marketing can be a challenging task. Companies can’t always rely on the same actions that their direct-to-consumer counterparts might take. After all, potential business clients will often have specific commercial needs, interests, and pain points that go beyond those of the average coffee consumer. Yet, one traditionally consumer-driven area that B2B businesses shouldn’t overlook is coffee trends.
People have been enjoying the stimulating effects of coffee since the 9th century. Legend has it that a young goat herder, Kaldi, noticed his goats behaving strangely after eating from the “Kefe” bush. Kaldi sampled the fruit from the bush, noticed its stimulating effects, and started cultivating the drink that we know and love today. Regardless of coffee’s origins, one
As hot beverages go, tea tends to be the one most associated with Japan. Coffee is more often linked to the Middle East or Europe. Nevertheless, there is a thriving coffee culture in contemporary Japan, too. Coffee connoisseurs can find a range of fascinating and flavourful options in the country. Some of these relate to Japan’s creative approach to experimenting
Consumer data can help Small and Medium Enterprises get to know consumers and improve their coffee brand’s marketing strategy. This is more important than ever before, as coffee brands likely faces stiff competition on social media and other digital platforms. However, utilizing consumer data can be tricky. Companies usually collect more data than they need, and it’s easy to get
Climate change is making coffee production more difficult than ever before. Climate change may limit the availability of coffee in some cities and towns. It may also cause the price of coffee – to increase. A clear understanding of the ramifications of climate change on coffee is key. Coffee producers who understand the impact of climate change can plan accordingly.
Before the pandemic, an at-home latte or americano was a morning luxury reserved for the wealthy or the retired. Most folks only got their mid-morning caffeine hit when they reached the office and poured a fresh cup from the drip coffee machine. But now, almost anyone who works from home has a coffee machine on standby to draw their favorite