Consumer data can help Small and Medium Enterprises get to know consumers and improve their coffee brand’s marketing strategy. This is more important than ever before, as coffee brands likely faces stiff competition on social media and other digital platforms.
Category: Markets & Figures
Several months after the onset of the Covid-19 pandemic, numerous economic activities, related to the out-of-home market, have been affected by a reduction in customer numbers and more restrictive regulations in terms of space and opening hours, with a consequent
Director of BSCA, an association of specialty coffee producers, says that Brazilian coffee has complied with coronavirus and sustainability protocols; beyond the record crop, the production has high quality. Even with the coronavirus pandemic hindering business, closing borders, and negatively
The COVID-19 pandemic, according to the exporting countries, will continue to affect coffee supply chains. Farmers and producers expect to experience prolonged labor shortages, increased production costs, diminished infrastructure, and a reduction in commitments from buyers. Learn more about the
Sudden and devastating, the pandemic is highlighting some important changes that could lead to innovations and transformations in the coffee sector. Today, there is already a strong increase in online trading and webinar platforms. Since travel, fairs and meetings between
In an increasing number of countries, the pandemic has led to restrictive containment measures that have involved the closure of industries and commercial activities, restrictions on people’s freedom of movement, rules of social distancing and incentives for remote-working. The main