FAQs
Frequently Asked Questions
About CoffeeBI
CoffeeBI is headquartered in Milan, Italy.
While our main office is in Milan, we have a network of consultants and partners located in various parts of the globe.
Our operating hours are from 9 AM to 6 PM, Monday through Friday, Central European time. During these hours, our team is available to assist you with any inquiries or support you need.
We are closed on weekends and public holidays in Italy, but you can always reach out via email, and we will respond as soon as possible on the next business day.
To reach out to our customer support team, please leave your name, company name, email address, and phone number: https://coffeebi.com/contact-coffeebi/
Once we receive your information, a member of the CoffeeBi staff will promptly get back to you.
To book an appointment or schedule a consulting service, please leave your personal details, including your name, company name, email address, and phone number: https://coffeebi.com/contact-coffeebi/
Once we receive your information, a member of our staff will reach out to you within 24 hours.
First of all, it’s important to specify what exactly you need to analyse.
CoffeeBI can provide several tailored solutions that fit your needs, but it’s important to define the scope, budget, and timing of your request. Based on these three elements, we can find the right solution:
We have some high-level market reports of the coffee markets that can be bought online. They are:
- Insight for Discovery: https://coffeebi.com/discovery/
- Premium Insight
For the coffee machine market and some deep levels of the coffee market, we provide a detailed examination of the overall market, including the total market size, growth rate, and key players. Find more about the
- Coffee market: https://coffeebi.com/coffee-markets/
- Coffee machine market: https://coffeebi.com/coffee-machine-markets/
The consumer behaviours and tests, instead, are focused on understanding the target audience. This includes studying consumer demographics, preferences, buying habits, and feedback from product tests. Conducting surveys and focus groups can provide valuable insights into what consumers want and how they perceive your product or service. This information is crucial for tailoring your offerings to meet consumer needs effectively: https://coffeebi.com/consumers/
For specific and standardized needs, we created a series of reports named Insight for Discovery and Premium Insights.
CoffeeBI doesn’t provide clients with standard, pre-packaged reports for coffee machines or in-depth analyses of the coffee market.
The reason is that each client has different needs regarding scope and analysis and CoffeeBI offers a personalized and detailed service.
We conduct market analyses based on custom reports designed according to your unique briefing. This ensures our analyses meet your specific requirements, even personalizing the final output to better suit your needs.
Costs and Timing
Yes, we do offer discounts and promotions. When clients purchase services for multiple countries, we can often apply promotions or discounts to their order.
This means the more countries you choose to include in your package, the more savings you might be eligible for.
Additionally, we periodically run special promotions and discounts, so it’s always a good idea to inquire about any current offers when you are ready to make a purchase.
Investing in a country or segment without knowing the market can involve significant risks and potential financial losses.
It is essential to know at least the basic data such as market size, trends, and the peculiarities of the market and competitors.
Knowing the market size allows you to evaluate the growth potential and sustainability of your investment. Market trends help you understand current and future dynamics, allowing you to adapt your strategy effectively.
Knowing the peculiarities of the market and competitors enables you to identify opportunities and threats, as well as better position your product or service.
The timing required to analyse a market can vary significantly. As our analyses are customized to meet the specific needs of each client, when we do not offer pre-packaged solutions, the time frame can differ based on several factors.
These factors include the methodology employed, the number of countries involved, and the type of analysis being conducted.
The process could take as little as a few days in some cases, but in more complex scenarios, it might extend to several weeks. We ensure that each analysis is thorough and tailored to provide the most accurate and useful insights for our clients.
We typically accept credit cards or bank transfers for most of our transactions, as they are secure and reliable methods for larger payments.
For some series of our reports, the payments can be made through eCommerce platforms using credit cards.
If you want to buy coffee analysis, you need to consider the level of detail you require.
Pre-packed reports, even if they are focused on specific objectives of analysis, are usually cheaper than ad hoc analyses (which usually involve coffee machines and a deep level of coffee market insights).
If you are looking for free data or information without the need for any analysis or report, you might want to explore one of our articles in the CoffeeBI Magazine: https://coffeebi.com/magazine/
Whether you are a researcher, student, or just someone looking for specific information, our magazine can be a valuable resource for you.
The cost of the analysis varies based on several factors. Firstly, the country and its size. There are large countries like the USA, China, Russia, India, and Australia, which, due to their size or complexity, cost slightly more than others.
The same applies to countries where gathering information is challenging due to penetration difficulties, political issues, or lack of bureaucratic clarity.
Another important factor is the depth of the analysis. For this reason, CoffeeBI has created a scale of levels from A to E. The deeper the analysis, the higher the costs and production times might be.
Insight for Discovery
Insight for Discovery is a series of reports designed for companies and professionals seeking an initial overview of the coffee market in a specific country.
The data and information provided are qualitative and are meant for getting a first look at the coffee market in the country.
This kind of report is created using information from secondary sources. Although the sources are authoritative and have been checked, CoffeeBI suggests not making expense or investment decisions based exclusively on this data.
To request a report made with CoffeeBI primary sources, visit: https://coffeebi.com/discovery/
An Insight for Discovery is a qualitative report focused on a specific country and designed to address a particular topic: it assists companies in understanding and entering new markets, providing them with specifics.
The report touches 10 critical points, serving as a guide to answer key questions that are essential for companies to know before they consider entering a new country. These points cover a range of key factors, including market trends, regulatory environments, competitive landscapes, and cultural nuances.
The cost of an Insight for Discovery is typically quite affordable, usually amounting to less than 1000 euros or a bit more for the so-called country-continents (countries so big they look like a continent).
Check the page: https://coffeebi.com/discovery
The reports in the Insight for Discovery series are sold online. You can easily purchase these reports with your credit card: https://coffeebi.com/discovery/
If you don’t find the country you are looking for, don’t worry. We have the “Book or Buy” formula, where you can request a specific country at the same price as the other reports on the shelf.
If you cannot find a report in the eCommerce section, you can request one by contacting CoffeeBI.
We have the “Book or Buy” formula, where you can request a specific country at the same price as the other reports on the shelf.
Check this page: https://coffeebi.com/discovery/
The “Insight for Discovering a Country” methodology is designed to help companies enter new coffee markets by leveraging desk research using secondary sources.
This process involves several key steps and secondary sources:
Market Analysis: Begin by gathering existing data on the coffee market in the target country, for example by using several sources such as industry reports, market research studies, and academic publications.
Consumer Behaviour: Analyse data to understand consumer behaviour related to coffee consumption. Look for information on demographics, purchasing habits, preferred coffee types, and consumption settings (e.g., cafes, home, workplace).
Regulatory Environment: Investigate the regulatory environment affecting the coffee market in the target country. This includes import regulations, quality standards, labelling requirements, and any trade barriers. Sources may include government publications, trade association reports, and legal databases.
Economic Indicators: Assess the economic climate of the target country by examining secondary sources that provide insights into GDP growth, disposable income levels, and overall economic stability. Economic reports, financial news, and international economic databases are valuable resources.
Competitive Analysis: Study the competitive landscape by identifying key players in the market, their market shares, and their strategies. Utilize market research reports, company annual reports, and news articles to gather this information.
Cultural Insights: Understand the cultural factors that influence coffee consumption in the target country. It looks into cultural norms, traditions, and lifestyle factors that may affect how coffee is perceived and consumed. Cultural studies, travel guides, and ethnographic research can provide useful insights.
Trends and Innovations: Identify emerging trends and innovations in the coffee market. This could include new product developments, technological advancements, and evolving consumer preferences. Industry blogs, trade journals, and innovation reports are good sources for this information.
Deep or Extra Insight for coffee markets
The CoffeeBI research methodology offers a detailed and systematic approach to market analysis, beginning from a broad country-level perspective and diving into specific key elements.
First of all, we start by examining the economic environment and trends of a country. The analysis continue with import and export patterns of coffee and process of production or transformation of coffee that are then destinated to domestic or international markets.
Our analysis synthesizes information from diverse origins, focusing on the following components:
- Company Data: We gather production data, financial statements, and sales figures.
- Global Trade Statistics: We compile export and import data by countries.
- Market Trends: We monitor current market dynamics.
- Technological Advancements: We stay updated on emerging technologies in the coffee industry.
- Market Risks and Opportunities: We identify potential risks and opportunities.
- Market Barriers and Challenges: We assess obstacles and difficulties.
- Official statistics: Official statistics of the country in terms of business units such as coffee shops, hotels, restaurants, offices, train stations, airports, etc.
- Qualitative Interviews: We conduct interviews with industry managers and opinion leaders during exhibitions or our recurring meetings.
- External Sources: We gather information and banchmarck our results from sources like ICO bulletins, Eurostat, trade associations.
- Company profiles: we collect data on companies, including their business profiles, strategies, and market shares, through public sources and in-depth interviews with industry experts, market leaders, sellers, and associations.
- Press news: As a partner of various trade magazines, we continuously receive the latest information from different markets.
Basing on the big amount of information, we employ a modular top-down approach to make our analyses more efficient: starting from the coffee size in the country, we split it into out of home and home consumption, then we split out of home consumption into HORECA vs NON-HORECA, then we split the consumption into further subsegments that compose the DEEP INSIGHTS or EXTRA INSIGTHS if you need to go into micro-segments.
Then we proceed with the vice-versa process, deconstructing and then reconstructing the collected data to ensure consistency and accuracy. From the micro-segments we rebuild the segments and then we go build the total market. Last but not least we double check the coffee market in the segments with data of coffee machine market in the same segment of the same country.
For this reason, our market analysis, which requires quick data collection and processing, is separated from competition analysis, which is more time-consuming and may incur additional costs.
In out Deep or Extra Insight analyses we include a variety of coffee types split into 3 categories.
The split for category of coffee is usually included in the level A, B or sometimes C of the analysis.
1) Coffee Beans: we include in this category all kinds of coffee beans.
2) Roast & Ground coffee: This type of coffee is made from roasted coffee beans that are ground to a specific size. It is typically used in drip coffee makers, French presses, and espresso machines.
3) Instant & Soluble coffee: This is a type of coffee that is brewed and then dried into a powder or granules, making it easy to dissolve in hot water.
4) Portioned coffee: This refers to coffee that is pre-packaged in single-use servings, such as coffee pods or capsules. These are often used in pod-based coffee machines and are designed to provide a consistent and convenient coffee experience.
The data collected for Deep and Extra Insights is divided into two main categories: Volume and Value.
- Volume is measured in tons, showing the physical quantity of coffee produced, distributed, and consumed.
- Value is expressed in million euros, using the sell-in price to ensure the analysis is consistent across countries, free from any commercial dynamics.
CoffeeBI provides a visualization of the depth of its analysis through an illustrative pyramid.
The CoffeeBI Pyramid is designed to divide the entire coffee market into various segments and sub-segments for a detailed examination.
At the broadest level, known as Level A, is estimated the total market of a country. Moving deeper, at Level B, the market is further segmented into Home consumption versus Out of Home consumption.
The Out of Home segment is then broken down further at Level C into HORECA (Hotel, Restaurant, and Café) versus Non-HORECA (Office/Communities).
HORECA itself is subdivided at Level D into Coffee Shops and Coffee Services, providing a more nuanced view of this segment. Similarly, the Office/Communities segment is divided into Offices and Communities at the same level, giving insights into these distinct areas.
The analysis doesn’t stop there. It can delve even deeper into additional micro-niches at Level E, offering a granular perspective on the market dynamics.
However, you have the flexibility to determine where your analysis should reach and where it should stop, keeping in mind that the deeper the level of analysis, the more it will affect both the timing and the costs involved.
After agreeing on the terms of purchase, CoffeeBI will establish the following steps for the analysis:
- A kick-off meeting.
- Periodic check-ins between the Client and CoffeeBI to align on the progress and insights of the analysis.
- A calendar for rolling deliveries, if necessary
- A final check-in upon completion of the analysis.
CoffeeBI can analyze the market share and competition landscape of certain countries after evaluating the market size, and only at level B.
Since every scenario is unique based on client needs, we prefer to first analyze the market size for an accurate landscape. Then, we dive deeper into the competition and market share. However, going in-depth into subsegments requires a change in methodology, so we prefer not to include market share and competition in levels lower than B.
Deep and Extra Insights are reports created by a team of professional consultants, experts in the coffee market. They analyse the market and tailor the analysis to clients’ specific needs. Producing a report takes at least a few days to a few weeks.
Unfortunately, no. We need a few hours to a few days to produce a Deep or Extra Insight. For more in-depth analyses, we need several weeks, depending on specific requests.
Insights for the coffee machine markets
Our reports analyse the sales of professional coffee machines within the out-of-home business sector. These reports focus on a detailed analysis of the market, its underlying dynamics, and various segments:
1) Professional traditional espresso coffee machines: These machines require manual operation to brew espresso, offering baristas precise control over the brewing process. They are highly valued in specialty coffee shops for their ability to produce high-quality, authentic espresso.
2) Professional fully automatic espresso machines: These machines automate the entire coffee-making process, from grinding the beans to frothing the milk. They are often found in settings like offices and self-service stations, including vending tabletop setups.
3) Professional filter brewers: These machines are designed for brewing large quantities of coffee using a drip process. Commonly used in restaurants, hotels, and cafes, they ensure a consistent and efficient coffee-making experience.
4) Professional instant/soluble coffee machines: These machines use instant coffee powder to quickly prepare coffee. They are favoured in environments where speed and convenience are paramount, such as in quick-service restaurants and office break rooms.
The data collected for OOH, Deep and Extra Insights is divided into two main categories: Volume and Value.
- Volume is measured in units, showing the physical quantity of machine sold in the year.
- Value is expressed in million euros or dollars, using the sell-in price (ex-factory) to ensure the analysis is consistent across countries, free from any commercial dynamics.
CoffeeBI provides a visualization of the depth of its analysis through an illustrative pyramid.
The CoffeeBI Pyramid is designed to divide the entire coffee market into various segments and sub-segments for a detailed examination.
At the broadest of the pyramid, the Level B estimates the Out of Home machines sold.
The Out of Home segment is then broken down further at Level C into HORECA (Hotel, Restaurant, and Café) versus Non-HORECA (Office/Communities).
HORECA itself is subdivided at Level D into Coffee Shops and Coffee Services, providing a more nuanced view of this segment. Similarly, the Non-HORECA segment is divided into OCS and Vending.
However, you have the flexibility to determine where your analysis should reach and where it should stop, keeping in mind that the deeper the level of analysis, the more it will affect both the timing and the costs involved.
After agreeing on the terms of purchase, CoffeeBI will establish the following steps for the analysis:
- A kick-off meeting.
- Periodic check-ins between the Client and CoffeeBI to align on the progress and insights of the analysis.
- A calendar for rolling deliveries, if necessary
- A final check-in upon completion of the analysis.
CoffeeBI can analyse the market share and competition landscape of certain countries after evaluating the market size, and only at level B (OOH Insights).
Since every scenario is unique based on client needs, we prefer to first analyse the market size for an accurate landscape. Then, we dive deeper into the competition and market share. However, going in-depth into subsegments requires a change in methodology, so we prefer not to include market share and competition in levels lower than B.
The CoffeeBI research methodology offers a detailed and systematic approach to market analysis, beginning from a broad country-level perspective and diving into specific key elements.
First of all, we start by examining the economic environment and trends of a country. The analysis continue with import and export patterns of coffee machines and machines produced that are then destinated to domestic or international markets.
Our analysis synthesizes information from diverse origins, focusing on the following components:
- Company Data: We gather production data, financial statements, and sales figures.
- Global Trade Statistics: We compile export and import data by countries.
- Market Trends: We monitor current market dynamics.
- Technological Advancements: We stay updated on emerging technologies in the coffee industry.
- Market Risks and Opportunities: We identify potential risks and opportunities.
- Market Barriers and Challenges: We assess obstacles and difficulties.
- Official statistics: Official statistics of the country in terms of business units such as coffee shops, hotels, restaurants, offices, train stations, airports, etc.
- Qualitative Interviews: We conduct interviews with industry managers and opinion leaders during exhibitions or our recurring meetings.
- External Sources: We gather information and banchmarck our results from sources like ICO bulletins, Eurostat, trade associations.
- Company profiles: we collect data on companies, including their business profiles, strategies, and market shares, through public sources and in-depth interviews with industry experts, market leaders, sellers, and associations.
- Press news: As a partner of various trade magazines, we continuously receive the latest information from different markets.
Basing on the big amount of information, we employ a modular top-down approach to make our analyses more efficient: starting from the coffee machines sold in the out of home market of country (OOH Insight), we split out of home size into HORECA vs NON-HORECA, then we split the machines sold into further subsegments that compose the DEEP INSIGHTS or COUNTRY INSIGHTS.
Then we proceed with the vice-versa process, deconstructing and then reconstructing the collected data to ensure consistency and accuracy. From the micro-segments we rebuild the segments and then we go build the total market. Last but not least we double check the coffee machine market in the segments with data of coffee market in the same segment of the same country.
For this reason, our market analysis, which requires quick data collection and processing, is separated from competition analysis, which is more time-consuming and may incur additional costs.
OOH, Deep and Country Insights are reports created by a team of professional consultants, experts in the coffee market. They analyse the market and tailor the analysis to clients’ specific needs. Producing a report takes at least a few days to a few weeks.
Unfortunately, no. We need from a few days to few weeks to produce a OOH, Deep or Country Insight. For more in-depth analyses, we need several weeks, depending on specific requests.
Sources and methodology
CoffeeBI represents a primary source of information in the coffee and coffee machine market, as it produces data from official raw primary sources of the countries it analyses.
From the sources of export, import, and general market trends of countries, official numbers of openings and closings of coffee shops, hotels, accommodation facilities, offices, and other high-traffic places.
We double-check our data crossing from the coffee market to the coffee machine market and vice versa and compare our sources to other primary or secondary ones such as those from trade associations.
Primary sources are original, first-hand documents or evidence directly related to the topic under investigation. These can include official country statistics, data elaboration based on our methodology, interviews conducted by CoffeeBI, and original research or documents.
CoffeeBI is a primary source when it produces analyses on the coffee and coffee machine market size, delving into several levels of the out-of-home markets.
Secondary sources, on the other hand, are interpretations or analyses based on third-party sources, such as articles, interviews, research, or reviews conducted by other companies.
Insight for Discovery, for example, is a product that CoffeeBI produces based on secondary sources.
CoffeeBI analyses the data of the entire market using a top-down approach, starting from the general market data and then dividing it into segments and sub-segments.
Trade associations base their analyses on data provided only by their members who produce or export to certain countries. This represents only a partial view of the consumption or sales data in those countries.
For example: The coffee machine association X of country A collects data from the operators registered with the association who declare that they sell coffee machines in countries A, B, and C.
The data from the analyses of countries A, B, and C will contain only the data of the members and not all the market data, excluding local operators in the country, operators from other countries exporting to countries A, B, and C, and operators from country A who are not members of the association.
CoffeeBI data, on the other hand, starts from an actual consumption and sales approach, starting from the numbers and then tracing back to the operators who acted in the country.
We get our data from official numbers on the openings and closings of coffee shops, hotels, accommodation facilities, offices, and other high-traffic places.
We conduct interviews with operators at exhibitions or during one-on-one interviews with industry experts or managers.
Additionally, after more than 10 years of activity, CoffeeBI has accumulated a large amount of information and data from these sources. This extensive database allows us to generate accurate and insightful analyses.
CoffeeBI covers almost all countries in the world. However, clients usually request analyses of the countries that are more active from a coffee perspective. These are the nations where coffee consumption, production, and market activities are particularly notable.
For instance, in Europe, countries like Austria, France, Germany, Greece, Italy, the Netherlands, Poland, Spain, Sweden, Switzerland, Türkiye, and the United Kingdom are frequently analysed. These countries have a rich coffee culture and significant market dynamics that draw a lot of interest.
In the Americas, the USA, Canada, Mexico, and Brazil are the most prominent. In APAC zone, the countries are China, Japan, South Korea, Thailand, Vietnam, India, Indonesia, Australia, Singapore, the Philippines, Hong Kong, Malaysia, and Taiwan. These countries have seen rapid growth in coffee consumption and have vibrant, evolving coffee cultures.
In the Middle East, countries such as Saudi Arabia, the UAE, and Qatar are noteworthy. These nations are developing strong coffee markets, driven by traditional coffee practices and modern consumption trends.
Overall, while CoffeeBI can provide insights into almost any country, the regions and nations mentioned are among the most frequently requested by clients due to their significant activities and trends in the coffee sector.
Yes, we can provide data forecasts on request.
Typically, we recommend a 3-year forecast period. This is because markets are highly variable, and a 3-year forecast offers a reasonable balance between accuracy and the ability to adapt to changing conditions.
However, we can adjust the forecast period to meet specific needs or industry requirements, ensuring you have the most relevant and actionable information for your planning and decision-making processes.
No. CoffeeBI performs business intelligence work.
Behind CoffeeBI are coffee market experts, analysts, researchers, and consultants who use primary sources for export, import, and general market trends of countries.
They also rely on official numbers for openings and closings of coffee shops, hotels, accommodation facilities, offices, and other high-traffic places.
After more than 10 years of activity, CoffeeBI has stored a large amount of information and data.