Coffee Industry Faces Tariff Shifts, Market Growth, and Equipment Innovations Today

Vietnam Coffee Industry Gains from US-Brazil Tariff Tensions

Vietnam’s coffee sector is expected to strengthen its global market position due to US tariffs on Brazilian coffee imports. The Ministry of Agriculture and Environment highlights Vietnam’s investments in processing, traceability, and free trade agreements that have boosted coffee quality and export value. Average export prices rose 53% year-on-year to $5,670 per ton for the first seven months of 2025, with export revenue forecast to exceed $8 billion by September, surpassing previous records. Proposals to exempt green coffee beans from VAT aim to ease financial pressures on the industry (Vietnam Ministry of Agriculture, September 9, 2025).

Specialty Coffee Shops Market Set for Rapid Growth by 2029

The global specialty coffee shops market is projected to grow from $70.33 billion in 2025 to over $104 billion by 2029, at a CAGR of 10.3%. Growth drivers include urbanization, lifestyle changes, increased disposable incomes, and demand for premium and personalized beverages. Innovations such as advanced brewing equipment, mobile app ordering, sustainable packaging, and smart automation are expected to shape the market landscape (The Business Research Company, September 9, 2025).

Rising Coffee Bean Prices Impact Roasters and Retailers

Coffee shops and roasters in the US are adapting to rising coffee bean prices and new tariffs, particularly on Brazilian coffee. Businesses like Eagle River Roasters have introduced surcharges and are exploring alternative coffee sources to maintain quality without burdening customers excessively. The price volatility and tariffs are causing operational adjustments, with some companies shifting purchasing strategies to manage costs while preserving flavor standards (WXPR, September 9, 2025).

Global Coffee Market Experiences Volatility Amid Shipping and Tariff Challenges

The global coffee trade faces significant strain from fluctuating prices, shipping delays, rising labor costs, and new US tariffs on Brazil. Contracts are increasingly prolonged due to market uncertainty, and exporters face risks in locking prices amid volatile exchange rates. Smaller exporters and cooperatives are among the hardest hit, raising concerns about sustainability within the supply chain (Intelligence.Coffee, September 9, 2025).

International Coffee Prices Show Strong Recovery

International coffee markets have seen a sharp price rebound, with Arabica futures increasing significantly due to supply concerns including adverse weather in Brazil and faster-than-expected inventory declines. This recovery has stabilized domestic markets such as Vietnam’s, fostering investor and grower confidence despite previous erratic price movements (Báo Kinh tế & Đô thị, September 9, 2025).