Which is the Ho.Re.Ca. channel with the best potentiality for kind of coffee machine in France? Find more about the French market.
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France: Territoriality and Ho.Re.Ca. Channels in the Coffee Machines Distribution Strategy


Which is the Ho.Re.Ca. channel with the best potentiality for kind of coffee machine in France? Find more about the French market.
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Central Europe is the richest area of Europe in terms of market value (43.7%), regarding espresso coffee machines. The area (Germany, Switzerland, Austria and Netherlands) remained almost stable in the last year, but forecasts indicate a recovery of investments thanks to the opening of new independent activities (i.e. small bars and bakeries) and the development of petrol stations with bars and

In a coffee long tradition country like France, the scenario in terms of coffee machines is almost saturated, with the distribution in the hands of coffee roasters that keep the relation with part of the channel players, above all bars and restaurants. The competitive rivalry is high but the level of concentration of competitors (middle) and the kind of substitute

The breakdown for geographical area shows that almost half of the brands mentioned by distributors comes from the Eastern area (Cataluña and Comuntat Valenciana) where the competition is mostly concentrated. Taking a look at the dimension of respondents, Cimbali, Expobar, Iberital and La Spaziale are popular among small and medium coffee roasters (up to 1,000 machines distributed per year). Larger coffee roasters (>1,000 machines per