Specialty Coffee: 3 Reasons To Explain To your Customers

Customers often ask “Is it worth to pay extra for just a cup of coffee?”
Many customers ignore the fact that a cup of specialty coffee has much more value than they may see it on the outside. It’s a work of a collective craftsmanship which has a lot of hard work behind the scene. So,  your customers should understand what they are paying for, when they are enjoying a cup of ‘expensive’ coffee.

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