Spanish Coffee Machines: changing the competition
The breakdown for geographical area shows that almost half of the brands mentioned by distributors comes from the Eastern area (Cataluña and Comuntat Valenciana) where the competition is mostly concentrated.
Taking a look at the dimension of respondents, Cimbali, Expobar, Iberital and La Spaziale are popular among small and medium coffee roasters (up to 1,000 machines distributed per year). Larger coffee roasters (>1,000 machines per year) indicates Astoria, Melitta, Cimbali, and Expobar as the most popular.
Creative and business-oriented, with about 20 years of experience in marketing, research, and customer experience, he merges analytic thinking with a strategic view, into a continuous research of cutting-edge ideas to help business growth. Co-founder of CoffeeBI, since 2015 he has leading its marketing strategy, by finding new ways to use marketing with technology in every phase of CoffeeBI life cycle.