MILAN – Starbucks has officially announced that they will open in Milan in 2017 in collaboration with Percassi. Although only three stores are confirmed (Milan, Verona, and Venice), it is also likely for the shop to open in Rome and Naples. Howard Schultz, Starbucks chief executive, has always told that the history of the Starbucks was inspired from how Italians create their
Tag: Italy
Italy lost in coffee business
MILAN – When you say “espresso” you mean Italy, but how much has Italy been losing in terms of business over the recent years? On February 26th Mr Schultz announced a deal with Percassi, a retail developer, to open the Starbucks’ first location in Milan. The American firm was the first to get the café culture global as well as Nestlé,
Usa vs Italy: the war of Espresso machines
Italy and the U.S.A are two of the most important countries for number of Espresso machine manufacturers. Italy is leader in Europe with about 40 big companies and, in America, the USA is one of the main market with about 10 big manufacturers. Professional espresso coffee machines can be split into: Traditional espresso coffee machines Require a trained barista; Require the