Nestlé and Starbucks announced that Nestlé will pay Starbucks $7.15 billion for the right to market, sell and distribute Starbucks coffee globally outside Starbucks stores. Nestlé’s stronger distribution network will be used to expand Starbucks’ distribution, especially into Nestlé’s proprietary single-serve system (Nespresso and Nescafé Dolce Gusto). A big vantage for Starbucks that will be able to use Nestlé’s distribution power in China. On the
Nestlè and Starbucks, a new global revolution?
