With environmental concerns growing for political reasons, the project Brazil. The Coffee Nation wants to show that there is conscientious production in Brazil. Before accepting a new member, the BSCA – Brazil Specialty Coffee Association, assesses the quality of the coffee, considering characteristics such as color, appearance, and roast shape. On top of this, the organization also certifies that the
Brazilian producers of specialty coffees want to reinforce the sustainable image of the growing in the country
