This is hardly breaking news: Survival in the increasingly crowded and competitive coffee marketplace is hard, very hard. In a world of strong international chains and franchises, the average street corner coffee shop wages a daily battle to nibble at new parts of market. However, opening a new bar is the dream of many, but is there still place left
Tag: Espresso
Europe and the espresso machine market 2016
According to a recent survey by CoffeeBI, customers’ main criteria when making an espresso machine purchasing decision was “price”, the “ability to provide technical assistance” and the “front staff professionalism”. These three items received a higher score among the 10 that were put to the vote among manufacturers. Other main criteria listed were the “punctuality in delivering”, as well as
Italy lost in coffee business
MILAN – When you say “espresso” you mean Italy, but how much has Italy been losing in terms of business over the recent years? On February 26th Mr Schultz announced a deal with Percassi, a retail developer, to open the Starbucks’ first location in Milan. The American firm was the first to get the café culture global as well as Nestlé,
France: Territoriality and Ho.Re.Ca. Channels in the Coffee Machines Distribution Strategy
Which is the Ho.Re.Ca. channel with the best potentiality for kind of coffee machine in France? Find more about the French market.
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