Market analyses and reports on the coffee and coffee machine markets
Generational Coffee Consumption Trends: from the traditional brew-at-home Baby Boomers to the tech-savvy, environmentally conscious Gen Z, each age group has left its unique imprint on coffee culture. Find out more
In this episode of Inside the Market, we sit down with the founders of Café Success Hub, who have not only successfully run a chain of coffee shops but have also authored the best-selling book, “The Daily Grind – How to Open and Run a Coffee Shop That Makes Money.” Andrew and Claire share their insights and experiences from the
Cascara, meaning ‘skin’ or ‘husk’ in Spanish, is the outer peel of the coffee cherry (berry). In biological terms, we can say that cascara contains exocarp and mesocarp. The mesocarp contains a lot of pectins and small sugars while exocarp contains mostly polyphenols. It was for a long time a by-product of coffee production. Today, cascara has an added value as food and food ingredient.
The classic use of this by-product is infusion in hot water, but you can now find it as flour. It can then be used in flour blends to add colour, fibres and caffeine.
So, cascara is becoming popular and we expect in the next few years a big increase of its consumption. Why? Simply because Starbucks is launching a cascara latte. They will make cascara a trendy product.
Now, the most important part of this brief article:
How can I choose a safe cascara ?[Sign in to continue]