Category: Coffee Culture

Italy Between Tradition and Innovation: Is It Possible to Grow Coffee?

grow-coffee-italy

Italy has long been a global icon in the world of coffee, renowned for its espresso culture and sophisticated roasting techniques. While Italy’s coffee production has traditionally focused on roasting imported green coffee beans, recent developments suggest that the country is experimenting with local cultivation, adding a new dimension to its rich coffee heritage. Coffee Varieties and Emerging Trends Italy’s

Capitalizing on Coffee Trends for Effective Marketing Solutions

Capitalizing on Coffee Trends for Effective Marketing Solutions

Business-to-business (B2B) coffee marketing can be a challenging task. Companies can’t always rely on the same actions that their direct-to-consumer counterparts might take. After all, potential business clients will often have specific commercial needs, interests, and pain points that go beyond those of the average coffee consumer. Yet, one traditionally consumer-driven area that B2B businesses shouldn’t overlook is coffee trends.