Category: Coffee Culture

Capitalizing on Coffee Trends for Effective Marketing Solutions

Capitalizing on Coffee Trends for Effective Marketing Solutions

Business-to-business (B2B) coffee marketing can be a challenging task. Companies can’t always rely on the same actions that their direct-to-consumer counterparts might take. After all, potential business clients will often have specific commercial needs, interests, and pain points that go beyond those of the average coffee consumer. Yet, one traditionally consumer-driven area that B2B businesses shouldn’t overlook is coffee trends.

A brief tour of Turkish coffee culture

A brief tour of Turkish coffee culture

While Turkey could be said to be a perfect amalgamation of the East meeting the West, the first coffee shop of a modern-day standard was established in Constantinople, around 1554-55. Quite distinguished, the coffee culture evolved into being something special as it was unprecedented. As a result, the brewing techniques were unique, revolving into a tradition of its own which

Japan: Asia’s biggest coffee market

Japan_ Asia’s biggest coffee market

Japan is the fifth-largest importer of coffee and coffee products. As per ICO (International Coffee Organization), in the 2020-2021 crop year, it is estimated that Japan imported 6751 bags (in thousand 60-kg bags) of green coffee beans; a 0.1% decline from 2018-19 due to an economic slowdown following the Covid-19 lockdown measures. Japan imported nearly 34% of green beans from