Business intelligence for the HORECA, OCS & Vending markets
You know that everyone in the Specialty Coffee world is passionate about this great product which is specialty coffee. You’re convinced by its benefits, the quality, the taste, etc. With education and trainings you as coffee professionals are able to attract customers that appreciate specialty coffee how it should be appreciated, right? Not every coffee business is able to manage
In the second article in this article series about social media , I want to talk about how you can build a strong coffee shop brand on your social media pages as well.
Or to be more precise to make your brand also visible online in the social networks you’re using for your coffee shop.
The last article was all about finding the right social networks for your coffee shop business. The thing is, being present alone on Facebook, Instagram and Twitter doesn’t make you visible for your online coffee community and the potential customers of your coffee shop. [Sign in to continue]
How to choose the right social networks for your coffee shop business For the next couple weeks, I want to cover a topic, that all of you are dealing within your coffee shop businesses a lot sooner or later: Social Media or the Social Networks and how to use them for your coffee shop businesses. It’s a series containing 3
I want to share my own strategy with you today because, I know, you felt (or feel) exactly the same at some point during creating your own small business, which is your coffee shop. I felt that my own experiences with my business could be of great value for your coffee shop businesses as well. When things are piling up So, how
Have you ever asked yourself, why your customers actually come to your cafe? Or to be more precise, why they are coming only on weekdays or weekends? Have you been wondering maybe, why the cafe across the street seems to be more successful than yours, seems to be attracting more customers while the both of you are actually selling the
Since I started getting into specialty coffee, I was always searching for the ultimate cafe experience. For me that means, a place where you not only get great coffee, but also great food, especially cake. What can I say, I’m German, I grew up with having an afternoon cake & coffee with the family. But during my travels and my
Are you still waiting for the right moment to open your cafe? That perfect moment, when you’re finally going to be ready to take that step? Let me tell you this, there won’t be such thing! There will never be the perfect moment! You will always feel, you still have to do this and that first, take care of certain
Do you get the reputation you want for your cafe? Do you know why your customers stopped by, when they came for the very first time? Was it a recommendation? A Social Media post? Did they pass by your shop because some special offer grabbed their attention? The thing is, when you don’t know about the reason your customers came