Do you know why customers go to the cafes around you and not yours? When creating a value proposition or USP for your specialty cafe, think of it as something that the cafes in your neighborhood can’t claim. Research your competitors
Author: Melanie Boehme
16 Ideas for Helping your Coffee Business
How Your Own Story Can Help You Craft A Unique Coffee Brand
Sticking With Specialty Or Making It Up To The Customer?
The Importance of WHY… To Open Your Coffee Business!
Do you sometimes think that you don’t need to do marketing for your cafe, coffee shop or roasting business? Would you rather spend your tight budget on more important stuff like equipment, coffee gear, hiring skilled staff, etc.? You’re right, these things are important. The
Why Is It Important To Know Your Customer?
What Can You Learn From Your Competitors?
4 Mistakes You’Re Still Making On Facebook For Your Coffee Business
Should you still be using Facebook for your coffee business, is there not much happening on your Facebook page? Not many followers have joined your page recently; your posts seem to be ignored by your audience. Yes, there’s this Facebook algorithm going on, that tends to choose
Let’s Take Care of the Social Media Pages for Your Coffee Business
3 Steps to Manage Social Media For Your Coffee Business
We all have our own profile on Social Media, be it Facebook, Instagram or even Twitter. It’s nice to chat with friends and family and staying in touch with like-minded coffee people and other professionals around the globe. But, managing a business page on Facebook or