Data Intelligence for the coffee industry
Will automation take over for the baristas or will it take them to the next level? A view on running efficient coffee business without losing the passion for the product. As third wave coffee becomes increasingly prevalent, customers with a taste for the good stuff are setting a new standard in the overall coffee experience. Whereas coffee evolved from a morning
The history of coffee houses in Europe were developed with the arrival of coffee, a new and delicious drink able to wake up people’s imagination and strength. From wine, the typical drink of pubs, which slows down ideas and conversation, everything changed with the introduction of coffee, a new dynamic and active drink. Europe is covered by different coffee houses, such as the Danish Coffee Collective or Caffè Florian, but where you can drink the best coffee?
We have just returned from a client with a bustling coffee shop that has been trading now for a little over two years. They have built up an excellent local reputation and have got through the inevitable hiccups of bedding down their new business. The problem is they are not making enough money. Like many seemingly busy coffee shops and
To be or not to be digital, that is the question. After surviving the long 4Ps period (Product, Price, Place, Promotion) and arriving in the internet era that boosted us into the 4Cs period (Customer/Consumer value, Cost, Convenience, and Communication), it’s time to combine online and offline interactions between companies and customers. If you bought some Facebook advertising for your
I know you won’t believe me, but please allow me to tell you a true story. We were two baristas at the same coffee serving pop-up event. I worked the morning shift and she did the afternoon shift. The organiser said everything was smooth and the coffee tasted good! I handed over to the barista for the afternoon shift, briefed
People working on laptops, or sitting looking at their smartphones in a cafe is a common scene. A recurring conversation takes place in the coffee shop industry about whether coffee shops should provide wifi, power outlets, etc. with some arguing that if they do so it encourages customers to spend longer periods of time on the premises, but doesn’t necessarily encourage them
How can we be effective in the social marketing era? Do we really have to know all the secrets of online marketing in order to be successful? Yes and no! Let me explain: a café is a public place, where people go, not only to drink a coffee or to get it to go, but also to have a social
One of the leading figures in the coffee industry, James Hoffman, co-founder of Square Mile Coffee Roasters, has often thought about the changes taking place in the coffee industry, and has made predictions about what might happen in the future, on his blog Jim Seven. In March 2018, James published a video on his youtube channel of his talk from a Square Mile Coffee Roasters
One aspect of my research into the coffee shop industry is the extent to which the industry contributes to the development of ‘community’ – one element of this is exploring the activities of social enterprises in the industry, and how they contribute to different communities. The trend for social enterprises is an important feature of the coffee shop landscape, and
Recently we looked at the internet presence of around 1500 of London’s coffee shops and cafes. There are some truly stunning examples out there, beautifully designed, fabulous images, easy to navigate that made us want to stop what we were doing, jump in the car and go there! At the other end of the scale, there were some that were