When it comes to espresso machine manufacturing, the industry hasn’t strayed far from its original European roots. The continent continues to house the largest number of manufacturers of professional espresso coffee machines worldwide – by a long shot. Europe is not only the largest manufacturer of espresso machines, but has also found itself as the meeting point of two different
Tag: Espresso Coffee Machines
Coffee Plus Machine: When the Distributor Matters
Espresso coffee machines arrive to the Horeca market mainly through the intermediaries that assess the requests of their customers (bar, restaurants, cafés etc.), against the costs and economic returns of the machines. These intermediaries enter agreements with manufacturers and select one or more brands of coffee machines to present to their customers. In terms of purchasing agreements, these can vary
Usa vs Italy: the war of Espresso machines
Italy and the U.S.A are two of the most important countries for number of Espresso machine manufacturers. Italy is leader in Europe with about 40 big companies and, in America, the USA is one of the main market with about 10 big manufacturers. Professional espresso coffee machines can be split into: Traditional espresso coffee machines Require a trained barista; Require the
Professional Espresso Coffee Machines. Is the Price Right?
The different models (automatic or traditional) and the different cost of living in the countries lead the average price of espresso coffee machines among the European geographical areas. In Southern Europe the price of an espresso traditional coffee machine is around 1,600 euro, while in Central Europe, where fully automatic machines are mostly sold, the price is around 4,400 euro.
The German powerful: Product differentiation is a must
In a crowed scenario like the German market, the players try to difference their offer and production. In terms of global turnover, Tchibo GmbH is the absolute market leader and it’s activity is diversified, with coffee sector that covers more than 20% of the total revenues. The company sells other food and not food products through internet or through its
Espresso coffee machines: Central Europe is the richest area in terms of market value
Central Europe is the richest area of Europe in terms of market value (43.7%), regarding espresso coffee machines. The area (Germany, Switzerland, Austria and Netherlands) remained almost stable in the last year, but forecasts indicate a recovery of investments thanks to the opening of new independent activities (i.e. small bars and bakeries) and the development of petrol stations with bars and