Starbucks: The First Coffee Chain To Trial A Fee On Takeaway Cups

In the UK, 35 Starbucks branches will be the first coffee shops to trial a fee of 5p on disposable cups, a so-called “latte levy”, which aims to reduce the waste of coffee cups, as reported by the The Guardian: Consumers will have the opportunity to drink coffee using a ceramic cup offered by the store or to use their own personal cup. Starbucks had already proposed a discount (25p) on reusable cups in 1998. The latte levy proceeds are going to be donated to the Hubbub Foundation, an environmental charity.