Business intelligence for the HORECA, OCS & Vending markets
Espresso coffee machines arrive to the Horeca market mainly through the intermediaries that assess the requests of their customers (bar, restaurants, cafés etc.), against the costs and economic returns of the machines. These intermediaries enter agreements with manufacturers and select one or more brands of coffee machines to present to their customers. In terms of purchasing agreements, these can vary
The business model of the distribution of coffee machines represents an important indicator that could influence the future development of the coffee industry. The importance comes from the main debate concerning the freedom of the Horeca market to choose multi-suppliers and offer to the end user different types and qualities of coffee. That the espresso machine market is so closely
According to a recent survey by CoffeeBI, customers’ main criteria when making an espresso machine purchasing decision was “price”, the “ability to provide technical assistance” and the “front staff professionalism”. These three items received a higher score among the 10 that were put to the vote among manufacturers. Other main criteria listed were the “punctuality in delivering”, as well as