Market analyses and reports on the coffee and coffee machine markets
MILAN – When you say “espresso” you mean Italy, but how much has Italy been losing in terms of business over the recent years? On February 26th Mr Schultz announced a deal with Percassi, a retail developer, to open the Starbucks’ first location in Milan. The American firm was the first to get the café culture global as well as Nestlé,
Italy and the U.S.A are two of the most important countries for number of Espresso machine manufacturers. Italy is leader in Europe with about 40 big companies and, in America, the USA is one of the main market with about 10 big manufacturers. Professional espresso coffee machines can be split into: Traditional espresso coffee machines Require a trained barista; Require the