MILAN – Starbucks has officially announced that they will open in Milan in 2017 in collaboration with Percassi. Although only three stores are confirmed (Milan, Verona, and Venice), it is also likely for the shop to open in Rome and Naples. Howard Schultz, Starbucks chief executive, has always told that the history of the Starbucks was inspired from how Italians create their
Tag: Starbucks
Italy lost in coffee business
MILAN – When you say “espresso” you mean Italy, but how much has Italy been losing in terms of business over the recent years? On February 26th Mr Schultz announced a deal with Percassi, a retail developer, to open the Starbucks’ first location in Milan. The American firm was the first to get the café culture global as well as Nestlé,
Starbucks expects to open 2,500 new stores in China
CHINA – Starbucks expects to open 2,500 new stores over the next five years, as part of an expansion which will eventually see China become the company’s biggest market. Even if Chinese GDP growth falls below 7% and the market sentiment has turned hostile, the Chinese consumers demanding of high quality products has not changed. According to Financial Review, given coffee is the ultimate
UK: new trends and new opportunities for coffee machine brands
The UK coffee machines market is one of the most dynamic in the European scenario. Compared to other countries, it presents a lower concentration in terms of number of manufacturers and a less power of coffee roasters in the distribution chain. However, the competitive rivalry in very high as well as the substitute products in the market. The hospitality industry,