Starbucks expects to open 2,500 new stores in China

CHINA – Starbucks expects to open 2,500 new stores over the next five years, as part of an expansion which will eventually see China become the company’s biggest market.

Even if Chinese GDP growth falls below 7%  and the market sentiment has turned hostile, the Chinese consumers demanding of high quality products has not changed.

According to Financial Review, given coffee is the ultimate discretionary spending item and it’s fair to conclude Starbucks has looked beyond China’s near-term problems and seen very solid growth.

CoffeeBI Editorial Team

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