China continues to be one of the largest growing markets for the coffee shop industry. But what is the secret of its new coffee business model?
China And Its ‘New Retail’ Strategy For Coffee

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Customers often ask “Is it worth to pay extra for just a cup of coffee?”
Many customers ignore the fact that a cup of specialty coffee has much more value than they may see it on the outside. It’s a work of a collective craftsmanship which has a lot of hard work behind the scene. So, your customers should understand what they are paying for, when they are enjoying a cup of ‘expensive’ coffee.