Why should you invest in your barista? 5 reasons why you should invest in barista training according to our Opinion Leader, Vanessa Lee.
Author: Vanessa Lee
Customers often ask “Is it worth to pay extra for just a cup of coffee?”
Many customers ignore the fact that a cup of specialty coffee has much more value than they may see it on the outside. It’s a work of a collective craftsmanship which has a lot of hard work behind the scene. So, your customers should understand what they are paying for, when they are enjoying a cup of ‘expensive’ coffee.
I know you won’t believe me, but please allow me to tell you a true story. We were two baristas at the same coffee serving pop-up event. I worked the morning shift and she did the afternoon shift. The organiser said everything was smooth and the coffee tasted good! I handed over to the barista for the afternoon shift, briefed
“It’s complicated!” You looked at the menu, feeling confused. The barista asked, “what can I get you?” And you replied, “what’s a yir-ga-cheffe chemex? The barista used the next 5 mins to explain what chemex, filter coffee, yirgacheffe was and blah blah blah… But deep down in your mind, you were thinking: I just wanted a simple coffee. All of you must have experienced this
How to establish a barista training program? Here are 5 steps to do so:
Number 1: Form your C-team
That’s mean you first need a coffee experts team of people – Coffee Team. The team should consist of a group of members who are responsible to coffee quality assurance, coffee education and research & development. These people are the engine of your coffee business. They will be in touch with the latest trend of the coffee world and build up proper trainings for your barista.
Apart from that, the team serves a symbolic meaning to your barista team. They will have a group of people to look up to, which helps to create a better learning environment in the company.
[Sign in to continue]
Many cafe owners invest significantly into the actual products instead of the barista. But the naked truth is without a good barista, you can never win.