Category: Events & Press Release

Starbucks invests in Princi, the Italian boutique bakery

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On Wednesday 13th July, Starbucks Corporation announced a financial investment and global licensing deal with Princi, the renowned Italian boutique bakery and café. Starbucks, Milan-based Angel Lab and Pekepan Investments, will focus on expanding the number of standalone Princi locations worldwide. In 2017 the corporation will open the first store in Seattle, and then they will open in Shanghai and

A Barcode for Ethiopian Coffee Farmers

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In Ethiopia, Arabica coffee beans are now subject to a new tagging scheme. They must be packed into a sacks marked with barcodes that tell to global buyers exactly where the beans are from. Through this tagging scheme farmers can develop more expertise and increase the value of their product before it comes to market. According to Ermias Eshetu, chief executive of the Ethiopia

Canadians take Tim Hortons’ coffee

OTTAWA – Tim Hortons coffee chain has greatly influenced coffee drinking culture in Canada. With nearly all streets having at least one Tim Hortons’ coffee shop which has ultimately changed Toronto into a coffee drinking city. With virtually over 80 per cent of all coffee lovers in Toronto choosing Tim Hortons for reasons ranging from low prizes compared to other cozy coffee chains to the

North America in Love for Coffee Mugs and Brewers

North America in Love for Coffee Mugs and Brewers

RICHMOND – When you say “American coffee” your mind flies to a long coffee prepared by brewing espresso with added hot water. The name was probably given by Italians during the Second World War when, on the other hand, the term Italiano is sometimes used in the United States to mean a short Americano. In Australia, instead, the terms are different: an American

The Coffee Competition Started In Shanghai

The Coffee Competition in Shanghai

SHANGHAI – Hotelex, one of most important and largest trade show, has made its début at Shanghai New International Expo Center (SNIEC) today and it will end on April 1st, 2016. During the exhibition, the World Coffee Events (WCE) has organized six events, such as the World Latte Art Championship, World Cup Taster Championship, World Coffee Roasting Championship and World Coffee in Good