Tag: Baristas & Coffee Shops

Relationship Marketing For My Coffee Shop, What On Earth Is It?

Developing long-term relationships is as difficult as developing a long-term relationship with your partner. You need to always be attractive, comprehensive, attentive and caring your customers. The biggest coffee shop chains typically invest the most in carrying out sophisticated relationship marketing campaigns, in a strategy that affects every department with a client facing purpose (sales, customer service, shipping, etc.). But how

The New Multisensory Experience Signed by Ripples and Lavazza

Ripples is a marketing platform for the Hospitality and Food & Beverage industries, founded on the simple but powerful idea that a cup of coffee could create a compelling way to engage with consumers. The award-winning Ripple Maker creates inspiring ripples from any image or text atop the foam layer of coffee beverages with the touch of a button. Brands,

3 Tips For Your Coffee Shop Loyalty Program

Are you setting up a new loyalty program for your coffee shop? This is a good opportunity to retain your customers.

Coffee Shop Bootcamp: A Journey In The Coffee Shops’ Experience

At the end of September, the very first Coffee Shop Bootcamp was run at the Union Hand-Roasted Coffee Campus in London. In planning the event, the team put a logical agenda that pulled on all their combined experience of working in their coffee/hospitality businesses and working with hundreds of different businesses every year. It took the Bootcampers along a journey from

Trieste Coffee Experts 2017: Free Streaming

Today, at 2:30 pm (Italian time), don’t miss Trieste Coffee Experts in streaming.

The Science for a Perfect Coffee

In order to make the perfect cup of coffee it’s important to know some pieces of advice about the science involved. The info-graphic below, realised by Aqua Cure, outlines some of the most important scientific explanations behind coffee making.

How do Cafes Use Social Media to Stand Out From the Crowd?

How do cafes use social media to stand out from the crowd if everyone is posting about coffee? The Cat and Cloud podcast touched on some of the issues related to cafes and social media. They raise the point that in some cases the image a cafe projects of itself online is not necessarily the same as what you would experience in

Merging Historical Culture with Starbucks in Japan

Starbucks-Japan-Kyoto-traditional-shop-outside

I wrote about how Starbucks was trying something new in Japan, ‘Neighborhood and Coffee’ stores which had less obvious Starbucks branding, and were more focused on becoming the local neighbourhood coffee shop. Now, again in Japan, the company is trying something new. Its latest outlet in Kyoto, opened on 30th June, is inside a 100 year-old Japanese townhouse, complete with

Recycling Programmes: How Coffee Shops Engage in the Circular Economy

The phenomenal growth of coffee shops (in the UK, but also globally) has consequently meant a rise in energy consumption and the production of waste. It’s estimated that 500,000 tonnes of coffee waste is produced in the UK each year, and 7 million disposable coffee cups each day. It is estimated that less than 1% of these coffee cups are recycled. After the issue reached the mainstream media last year as part of Hugh Fearnley Whittingstall’s ‘war on waste’ there have been many developments.

One of the most common ways in which coffee shops engage in the circular economy is [Sign in to continue]

Experience and Passion for Giving Coffee Shop Start-Ups an Easy Way to Open Successfully

The first Coffee Shop Bootcamp will be held at Union Hand-Roasted Coffee’s brand new Campus in London over three days from 20th September 2017. It will cover everything from developing your niche to location, funding, property, design, suppliers, menu, people, marketing and profit maximisation. John Richardson is a best-selling author and coffee shop consultant. He is regularly featured on TV and in