Japan is the fifth-largest importer of coffee and coffee products. As per ICO (International Coffee Organization), in the 2020-2021 crop year, it is estimated that Japan imported 6751 bags (in thousand 60-kg bags) of green coffee beans; a 0.1% decline
I wrote about how Starbucks was trying something new in Japan, ‘Neighborhood and Coffee’ stores which had less obvious Starbucks branding, and were more focused on becoming the local neighbourhood coffee shop. Now, again in Japan, the company is trying
Starbucks, the global coffee chain company is starting to try and do things a little differently. Famous for introducing its stores with their similar style and operations across the globe, with increasing competition, the company has had to think about
It seems strange to talk about coffee culture in a country like Japan, which is stereotypically considered a country where tea is the main staple. But if we look deeper we see that coffee consumption in Japan started at the end of the 18th century thanks to the Dutch living in Nagasaki and the first bulk imports there were in 1877. During the last 40 years Japanese coffee consumption has increased. Today Japan represents the third largest country in terms of total consumption of coffee among importing countries (All Japan Coffee Association).
In Japan, coffee consumption per capita was 207 cups in 2014, compared with 240 in South Korea [Sign in to continue]