Author: Melanie Boehme

Do you know why customers go to the cafes around you and not yours? When creating a value proposition or USP for your specialty cafe, think of it as something that the cafes in your neighborhood can’t claim. Research your competitors inside and out, from their philosophy, to the types of baristas they have. You also need to know why customers are

Did you start your coffee business because you wanted to work with coffee and make customers happy all day long? That’s a wonderful reason to open a cafe, coffee shop, or roasting business. But, it won’t help your coffee business in the long run. It won’t help you get customers day in and day out… Why? Well, there are plenty of businesses like yours

Are you passionate about specialty coffee? Has that dream of owning your own coffee business been in your head for a while now? Not sure where to start in terms of your future coffee brand, though? Well, you don’t need to spend too much time looking! The most interesting stuff, when it comes to an authentic brand, lies within ourselves! Especially when you’re just

Have you ever had conversations with your customers about your coffee and the way it was roasted? Sure, most of them are interested in the way the coffee beans, that find their way into our coffee, are sourced and roasted. But, what about all the others who just want to get their daily caffeine fix, or just like a certain amount of sugar and

Do you sometimes think that you don’t need to do marketing for your cafe, coffee shop or roasting business? Would you rather spend your tight budget on more important stuff like equipment, coffee gear, hiring skilled staff, etc.? You’re right, these things are important. The thing is, building a coffee business and competing based on great coffee alone, won’t bring customers in in the long run.

Without a market, without knowing who you want to serve your coffee to, your Marketing messages will be shots in the dark. Every message about a new coffee arrival, new coffee drinks, new items on your menu… What ever you can think about when promoting your cafe, will be just messages sent out without pointing to a certain receiver. If you don’t know who

This article is not about some crazy marketing strategies for your coffee shop, that will cost you all of your budget, but it’s about the simplest thing you can actually do, look over to your competition! You shouldn’t copy them. Doing a good job with promoting your coffee shop is far from copying other shops! Let’s say it is more about taking their advantages and

Should you still be using Facebook for your coffee business, is there not much happening on your Facebook page? Not many followers have joined your page recently; your posts seem to be ignored by your audience. Yes, there’s this Facebook algorithm going on, that tends to choose what content to show to your fans and which not. But there are also four things that you still might be doing