Belgium: quality and brand awareness to win the competition

With about 11 million people, Belgium is in the heart of European Union with a melting pot of workers and diplomats from everywhere in Europe.

For coffee machines manufactures the country is an interesting business marketplace with a population of coffee lovers and its 47,000 enterprises in the Ho.Re.Ca. industry:

  • 56%restaurants
  • 30% bars
  • 8% canteens and catering
  • 4% hotels
  • 2% camping sites and short stay

Belgium - HORECA channels

For the dimension and peculiarity of the

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