Coffee and gas stations: new investments in Belarus
According to the research conducted by A-100 gas station company, the amount of consumed coffee-to-go has doubled since July 2015. Company officials suggest that this increase is connected with the complicated economic situation – people need to stay focused, so they drink more coffee.
Considering the consumption growth, the company has invested about $126,000 in equipment and coffee materials since May 2016. The provider of coffee machines is Swiss company Franke, the leader in the segment.
According to Profi Forex, during the first month after the installation of the new equipment the coffee sales volume at gas stations increased by 10%. So considering the same oil prices at different gas stations, the quality of coffee remains one of the most important competitive advantages.