Sweden, the coffee consumption away from home 2019
Amongst the northern European countries, Sweden is one of the highest for coffee consumption as well as for the vivacity of its coffee culture.
It isn’t by chance that the word “fika” comes from Swedish and basically means “to have a coffee” but this also covers a whole concept, a time of a day to enjoy a cup of coffee and a social activity to meet up with friends, colleagues or family.
“Fika” is a common practice in the workplaces where it constitutes at least one break during a normal workday. Often, two “fikor” are taken in a day at around 9:00 in the morning and again at 3:00 in the afternoon. This Swedish tradition has spread across Swedish businesses around the world.
People pay great attention to the quality of their coffee and there is a strong ethical trend.
The hospitality industry accounts for more than 25 thousand facilities made up of coffee shops, bars, restaurants and other food outlets.
The number of coffee bars has increased in recent years as a result of new coffee chains opening and also thanks to the setting up of new activities by small roasters and independent coffee lovers.
The consumption of espresso coffee has increased and the areas with the most vibrant coffee business is in the larger cities such as Stockholm and Gothenburg.
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