London was a pioneer in a new trend that is growing across Europe. It’s called “specialty coffee” and goes through consumers education, exploration, knowledge, and awareness for quality coffee. It may not be a coincidence if the coffee market in the UK has grown by 12-16% over 2015, based on CoffeeBI’s insights, but it’s a sign of a vibrant environment around
Category: In-depth Insights
Distribution strategies in France
FRANCE – The opening of own brand stores has been the distribution strategy of the coffee machine leading companies in recent years. In their stores the coffee roasters can sell their products and communicate their imagine of quality. Recently, the global economic crisis has stopped most of new opening activities and the companies focused more to expand and strengthen their distribution
Belgium: quality and brand awareness to win the competition
With about 11 million people, Belgium is in the heart of European Union with a melting pot of workers and diplomats from everywhere in Europe. For coffee machines manufactures the country is an interesting business marketplace with a population of coffee lovers and its 47,000 enterprises in the Ho.Re.Ca. industry: 56%restaurants 30% bars 8% canteens and catering 4% hotels 2% camping sites
Consumption of coffee in Germany
The consumption of coffee in Germany is increasing after reached 418.4 thousand tons recording a slight decrease (-0.4% in 2012). Compared to the previous years, quantities remained almost stable during the period 2010-2012. Among the different types of coffee, the roasted coffee decreased by 3.3% in 2012 while on the contrary the consumption of espresso/caffè crème increased by 11.6% (66
France: Territoriality and Ho.Re.Ca. Channels in the Coffee Machines Distribution Strategy
Which is the Ho.Re.Ca. channel with the best potentiality for kind of coffee machine in France? Find more about the French market.
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Espresso coffee machines: Central Europe is the richest area in terms of market value
Central Europe is the richest area of Europe in terms of market value (43.7%), regarding espresso coffee machines. The area (Germany, Switzerland, Austria and Netherlands) remained almost stable in the last year, but forecasts indicate a recovery of investments thanks to the opening of new independent activities (i.e. small bars and bakeries) and the development of petrol stations with bars and
France: Complexity and Opportunities for Coffee Machine Players
In a coffee long tradition country like France, the scenario in terms of coffee machines is almost saturated, with the distribution in the hands of coffee roasters that keep the relation with part of the channel players, above all bars and restaurants. The competitive rivalry is high but the level of concentration of competitors (middle) and the kind of substitute
Growth of the Chinese Coffee Market
The economy of China continues to grow and the pool of consumers with disposable income expands and private investment has also heavily increased in some provinces, like the Yunnan, where some 95 percent of Chinese coffee is grown [Sign in to continue]