Coffee shops use many ways to engage their clients. One of that are loyalty cards distributed by baristas. But what is the destination of those paper cards?
5 Ways coffee shops use to engage their clients
Author: Marcello Peluso
USA: 3 gourmet coffee trends to analyse in 2019
The key factors that may boost the coffee consumption in the USA and the main trendy coffee of 2019 that is forecasted to set to take the coffee world by storm.
Is your Coffee Business in the Marketing 4.0 Era?
To be or not to be digital, that is the question. After surviving the long 4Ps period (Product, Price, Place, Promotion) and arriving in the internet era that boosted us into the 4Cs period (Customer/Consumer value, Cost, Convenience, and Communication),
The Power of Now Economy in the HoReCa World
Think about how we order meals, find a hotel, suggest a restaurant to friends, even how we take a coffee in some coffee shops, where we can skip the queue with a smartphone app. Our everyday consumer world has been
Customer Experience: 5 steps to bring your HoReCa business back to Earth
Find out 5 steps to increase your customer experience. Learn about the importance of an integrated customer experience value chain and how to drive the results to increase your business.
3 Limits of Your Paper Loyalty Card
Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. Nothing more effective than that, isn’t
Coffee Is Still The Second Largest Commodity Market In The World
Coffee is still the second largest commodity market in the world and the interest in coffee is constantly growing. At the 4th “Stuttgart Coffee Summit”, which is considered an indispensable get-together for the international coffee industry, the coinciding INTERGASTRA and
Relationship Marketing For My Coffee Shop, What On Earth Is It?
Developing long-term relationships is as difficult as developing a long-term relationship with your partner. You need to always be attractive, comprehensive, attentive and caring your customers. The biggest coffee shop chains typically invest the most in carrying out sophisticated relationship marketing
3 Tips For Your Coffee Shop Loyalty Program
Are you setting up a new loyalty program for your coffee shop? This is a good opportunity to retain your customers.
Drilling in the Coffee Industry
CoffeeBI provides highly granular coffee market size estimations by geographical area. Four incremental depth levels are available to allow you to choose the right level and granularity of information for your analyses. Find out more about our market researches. Are