Marcello Peluso, Author at CoffeeBI | Coffee Business Intelligence

Author: Marcello Peluso

5 Ways coffee shops use to engage their clients

Coffee shops use many ways to engage their clients. One of that are loyalty cards distributed by baristas. But what is the destination of those paper cards?

Interesting content? Share it with your colleagues

USA: 3 gourmet coffee trends to analyse in 2019

The key factors that may boost the coffee consumption in the USA and the main trendy coffee of 2019 that is forecasted to set to take the coffee world by storm.

Interesting content? Share it with your colleagues

Is your Coffee Business in the Marketing 4.0 Era?

Is your Business in the Marketing 4.0 Era?

To be or not to be digital, that is the question. After surviving the long 4Ps period (Product, Price, Place, Promotion) and arriving in the internet era that boosted us into the 4Cs period (Customer/Consumer value, Cost, Convenience, and Communication),

Interesting content? Share it with your colleagues

The Power of Now Economy in the HoReCa World

Think about how we order meals, find a hotel, suggest a restaurant to friends, even how we take a coffee in some coffee shops, where we can skip the queue with a smartphone app. Our everyday consumer world has been

Interesting content? Share it with your colleagues

Customer Experience: 5 steps to bring your HoReCa business back to Earth

Find out 5 steps to increase your customer experience. Learn about the importance of an integrated customer experience value chain and how to drive the results to increase your business.

Interesting content? Share it with your colleagues

3 Limits of Your Paper Loyalty Card

Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. Nothing more effective than that, isn’t

Interesting content? Share it with your colleagues

Coffee Is Still The Second Largest Commodity Market In The World

Coffee is still the second largest commodity market in the world and the interest in coffee is constantly growing. At the 4th “Stuttgart Coffee Summit”, which is considered an indispensable get-together for the international coffee industry, the coinciding INTERGASTRA and

Interesting content? Share it with your colleagues

Relationship Marketing For My Coffee Shop, What On Earth Is It?

Developing long-term relationships is as difficult as developing a long-term relationship with your partner. You need to always be attractive, comprehensive, attentive and caring your customers. The biggest coffee shop chains typically invest the most in carrying out sophisticated relationship marketing

Interesting content? Share it with your colleagues

3 Tips For Your Coffee Shop Loyalty Program

Are you setting up a new loyalty program for your coffee shop? This is a good opportunity to retain your customers.

Interesting content? Share it with your colleagues

Drilling in the Coffee Industry

CoffeeBI provides highly granular coffee market size estimations by geographical area. Four incremental depth levels are available to allow you to choose the right level and granularity of information for your analyses. Find out more about our market researches. Are

Interesting content? Share it with your colleagues