Coffee shops use many ways to engage their clients. One of that are loyalty cards distributed by baristas. But what is the destination of those paper cards?
5 Ways coffee shops use to engage their clients

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To be or not to be digital, that is the question. After surviving the long 4Ps period (Product, Price, Place, Promotion) and arriving in the internet era that boosted us into the 4Cs period (Customer/Consumer value, Cost, Convenience, and Communication),
Coffee is still the second largest commodity market in the world and the interest in coffee is constantly growing. At the 4th “Stuttgart Coffee Summit”, which is considered an indispensable get-together for the international coffee industry, the coinciding INTERGASTRA and
Developing long-term relationships is as difficult as developing a long-term relationship with your partner. You need to always be attractive, comprehensive, attentive and caring your customers. The biggest coffee shop chains typically invest the most in carrying out sophisticated relationship marketing
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