Coffee shops use many ways to engage their clients. One of that are loyalty cards distributed by baristas. But what is the destination of those paper cards?
Author: Marcello Peluso
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To be or not to be digital, that is the question. After surviving the long 4Ps period (Product, Price, Place, Promotion) and arriving in the internet era that boosted us into the 4Cs period (Customer/Consumer value, Cost, Convenience, and Communication),
Think about how we order meals, find a hotel, suggest a restaurant to friends, even how we take a coffee in some coffee shops, where we can skip the queue with a smartphone app. Our everyday consumer world has been
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Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. Nothing more effective than that, isn’t
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Developing long-term relationships is as difficult as developing a long-term relationship with your partner. You need to always be attractive, comprehensive, attentive and caring your customers. The biggest coffee shop chains typically invest the most in carrying out sophisticated relationship marketing
Are you setting up a new loyalty program for your coffee shop? This is a good opportunity to retain your customers.
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