Author: Marcello Peluso

Is your Coffee Business in the Marketing 4.0 Era?

Is your Business in the Marketing 4.0 Era?

To be or not to be digital, that is the question. After surviving the long 4Ps period (Product, Price, Place, Promotion) and arriving in the internet era that boosted us into the 4Cs period (Customer/Consumer value, Cost, Convenience, and Communication), it’s time to combine online and offline interactions between companies and customers. If you bought some Facebook advertising for your

Coffee Is Still The Second Largest Commodity Market In The World


Coffee is still the second largest commodity market in the world and the interest in coffee is constantly growing. At the 4th “Stuttgart Coffee Summit”, which is considered an indispensable get-together for the international coffee industry, the coinciding INTERGASTRA and coffee consulate therefore want to highlight the entire “from bean to cup” process and the individual steps of the value-added

Relationship Marketing For My Coffee Shop, What On Earth Is It?

Relationship Marketing For My Coffee Shop

Developing long-term relationships is as difficult as developing a long-term relationship with your partner. You need to always be attractive, comprehensive, attentive and caring your customers. The biggest coffee shop chains typically invest the most in carrying out sophisticated relationship marketing campaigns, in a strategy that affects every department with a client facing purpose (sales, customer service, shipping, etc.). But how

Drilling in the Coffee Industry

Drilling in the Coffee Industry

CoffeeBI provides highly granular coffee market size estimations by geographical area. Four incremental depth levels are available to allow you to choose the right level and granularity of information for your analyses. Find out more about our  market researches. Are you a CoffeeBI Community member? Find out the exclusive offers for you: click here. Marcello PelusoCreative and business-oriented, with about 20