London was a pioneer in a new trend that is growing across Europe. It’s called “specialty coffee” and goes through consumers education, exploration, knowledge, and awareness for quality coffee. It may not be a coincidence if the coffee market in the UK has grown by 12-16% over 2015, based on CoffeeBI’s insights, but it’s a sign of a vibrant environment around coffee in the land of tea.
However, the love for Specialty Coffee is not only a British trend.
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