Italian coffee giant Lavazza has bought 80% of Canada’s Kicking Horse Coffee company, a Canadian leader in the organic and fair-trade sector, Ansa reported. Elana Rosenfeld, founder and CEO, will stay on as a CEO with 20% of shares. The acquisition, 215-million Canadian dollars, would seek to valorise Kicking Horse’s brand equity as it has done with other recent acquisitions,
Lavazza buys Kicking Horse, leader in the organic and fair-trade sector
