Data Intelligence for the coffee industry
The business model of the distribution of coffee machines represents an important indicator that could influence the future development of the coffee industry. The importance comes from the main debate concerning the freedom of the Horeca market to choose multi-suppliers and offer to the end user different types and qualities of coffee. That the espresso machine market is so closely
According to a recent survey by CoffeeBI, customers’ main criteria when making an espresso machine purchasing decision was “price”, the “ability to provide technical assistance” and the “front staff professionalism”. These three items received a higher score among the 10 that were put to the vote among manufacturers. Other main criteria listed were the “punctuality in delivering”, as well as
Coffee has become the most consumed beverage worldwide and the second most traded commodity after oil. This revolutionary trend of global coffee industry changed the perspective of how we treat, consume or appreciate coffee. Brazil and Vietnam can be considered the usual suspects in the chain of coffee production. They have constantly exported the largest amount of coffee, while for the year
FRANCE – The opening of own brand stores has been the distribution strategy of the coffee machine leading companies in recent years. In their stores the coffee roasters can sell their products and communicate their imagine of quality. Recently, the global economic crisis has stopped most of new opening activities and the companies focused more to expand and strengthen their distribution
Europe – The economic crisis and the delay in new investments have deeply hit the European market for professional coffee machines that has become weak in recent years. In Europe, the large slice of business is linked to spare parts and services. Overall the market for coffee machines has increased slightly over the last years, above all between 2013 and
Italy and the U.S.A are two of the most important countries for number of Espresso machine manufacturers. Italy is leader in Europe with about 40 big companies and, in America, the USA is one of the main market with about 10 big manufacturers. Professional espresso coffee machines can be split into: Traditional espresso coffee machines Require a trained barista; Require the
If Southern Europe is the most interesting market in terms of quantity of Espresso coffee machine sold, the largest market for filter coffee machines demand in the Old Continent is Central Europe (where Germany plays a fundamental role) which represents 72%, followed by Western Europe with 23.2% (where the leading country is the United Kingdom). Buy the most detailed report on the
The different models (automatic or traditional) and the different cost of living in the countries lead the average price of espresso coffee machines among the European geographical areas. In Southern Europe the price of an espresso traditional coffee machine is around 1,600 euro, while in Central Europe, where fully automatic machines are mostly sold, the price is around 4,400 euro.
In a crowed scenario like the German market, the players try to difference their offer and production. In terms of global turnover, Tchibo GmbH is the absolute market leader and it’s activity is diversified, with coffee sector that covers more than 20% of the total revenues. The company sells other food and not food products through internet or through its
The European production of professional espresso coffee machines is around 343 thousand units. Only two countries, Italy and Germany, account for two thirds of total production. The production of professional filter coffee machines is smaller than espresso machines, and is around 130/150 thousand units. The most manufacturers are located in Germany, the Netherlands and the United Kingdom. Production sites of