MILAN – Starbucks has officially announced that they will open in Milan in 2017 in collaboration with Percassi. Although only three stores are confirmed (Milan, Verona, and Venice), it is also likely for the shop to open in Rome and Naples. Howard Schultz, Starbucks chief executive, has always told that the history of the Starbucks was inspired from how Italians create their
Tag: Economy & Sustainability
Lavazza Buys Carte Noire and Targets €2bn Sales
TURIN – The world’s seventh-biggest coffee roaster, Lavazza, has offered to buy French brand Carte Noire, the French leader in the coffee market, for around 800 million euros in a deal that will reach the company a leadership position in France and the second in Europe. In a offer subjected to approval by the European Commission and French authorities, Lavazza has
Italy lost in coffee business
MILAN – When you say “espresso” you mean Italy, but how much has Italy been losing in terms of business over the recent years? On February 26th Mr Schultz announced a deal with Percassi, a retail developer, to open the Starbucks’ first location in Milan. The American firm was the first to get the café culture global as well as Nestlé,
Starbucks expects to open 2,500 new stores in China
CHINA – Starbucks expects to open 2,500 new stores over the next five years, as part of an expansion which will eventually see China become the company’s biggest market. Even if Chinese GDP growth falls below 7% and the market sentiment has turned hostile, the Chinese consumers demanding of high quality products has not changed. According to Financial Review, given coffee is the ultimate
Keurig Green Mountain to be Acquired by JAB Holding Company
Dec 2015 – News from the North American coffee market. According to BBC Business, the German investment firm JAB Holding will acquire Keurig Green Mountain, specialised in K-cups single-serve coffee pods, becoming the biggest player in the North American single-serve coffee pod market. JAB has invested heavily in the US coffee market: it bought Caribou Coffee Co and Peet’s Coffee & Tea in
The German powerful: Product differentiation is a must
In a crowed scenario like the German market, the players try to difference their offer and production. In terms of global turnover, Tchibo GmbH is the absolute market leader and it’s activity is diversified, with coffee sector that covers more than 20% of the total revenues. The company sells other food and not food products through internet or through its
The European market of coffee machines: risks and opportunities
The European production of professional espresso coffee machines is around 343 thousand units. Only two countries, Italy and Germany, account for two thirds of total production. The production of professional filter coffee machines is smaller than espresso machines, and is around 130/150 thousand units. The most manufacturers are located in Germany, the Netherlands and the United Kingdom. Production sites of