Data Intelligence for the coffee industry
A few coffee shops, diners & restaurants go on to be household names around the world, but they all have one thing in common, they all started by opening their first store. First, they get amazing at what they do while becoming profitable, renowned, loved and recommended to others by their guests. Eventually, they become a local institution, famous locally,
How to establish a barista training program? Here are 5 steps to do so:
Number 1: Form your C-team
That’s mean you first need a coffee experts team of people – Coffee Team. The team should consist of a group of members who are responsible to coffee quality assurance, coffee education and research & development. These people are the engine of your coffee business. They will be in touch with the latest trend of the coffee world and build up proper trainings for your barista.
Apart from that, the team serves a symbolic meaning to your barista team. They will have a group of people to look up to, which helps to create a better learning environment in the company.
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Many cafe owners invest significantly into the actual products instead of the barista. But the naked truth is without a good barista, you can never win.
An innovative new scheme that gets coffee shops new customers and promotes environmental awareness is launching in London in February 2018. When working with Coffee Shop and Cafes to get more customers one of the most successful strategies is using ‘joint ventures’ or cross promotions. By working with non-competitive businesses whose customers or staff are similar to yours you can soon
Loyalty programs are a must and a well-established practice in the everyday commerce of shops and nowadays most coffee shops and restaurants propose a simple strategy based on 10 stamps for 1 free product. Nothing more effective than that, isn’t it? But in a so crown world, are you sure this strategy is still valid? Let’s consider 3 troubling points
All you’ve got to do is change! With apologies to James Taylor, in his timeless favourite, ‘You’ve got a Friend’. Each season moves along with the complete certainty that nature brings. You know yourself that in the summer you will eat and drink differently than in the winter. Over the last few weeks, the big coffee chains have all launched
Developing long-term relationships is as difficult as developing a long-term relationship with your partner. You need to always be attractive, comprehensive, attentive and caring your customers. The biggest coffee shop chains typically invest the most in carrying out sophisticated relationship marketing campaigns, in a strategy that affects every department with a client facing purpose (sales, customer service, shipping, etc.). But how
Are you setting up a new loyalty program for your coffee shop? This is a good opportunity to retain your customers.
How do cafes use social media to stand out from the crowd if everyone is posting about coffee? The Cat and Cloud podcast touched on some of the issues related to cafes and social media. They raise the point that in some cases the image a cafe projects of itself online is not necessarily the same as what you would experience in
This is a free Live training for coffee professionals that are using Facebook for their coffee businesses already, but that are having troubles to getting fans or are wondering how they can get more Likes, comments & shares from their fans. If you are super busy with your daily business and you can’t seem to squeeze in time for taking